Sales Channel Expansion Manager

Stampin Up IncRiverton, UT

About The Position

Sales Channel Expansion Manager Build connections. Create community. Expand what’s possible. About Us At Stampin’ Up!, we believe creativity is more than crafting, it’s connection. We’re a company that brings people together through meaningful creative experiences that strengthen community, inspire belonging, and help eradicate loneliness through human connection. We’re also a place where employees find purpose, learn and grow, work hard to achieve our vision, and contribute in meaningful ways. We operate with a growth mindset, always looking for ways to better our best while staying true to who we are. If you’re energized by relationship building and finding new ways to grow a beloved brand, we’d love to meet you. The Role A builder role for someone who loves creating what doesn’t exist yet. We’re looking for a strategic and relationship driven Sales Channel Expansion Manager to identify, develop, and grow new sales channels that expand our reach and unlock incremental revenue opportunities. This role is perfect for someone who thrives in ambiguity, loves building from the ground up, and can balance big-picture strategy with roll up your sleeves execution. One minute you may be evaluating market opportunities and shaping go to market strategy, and the next you may be pitching partners, building processes, analyzing performance metrics, or solving challenges in real time. This role is all about creating the future!

Requirements

  • Bachelor’s degree in Business, Marketing, or related field—or equivalent experience
  • 5+ years of experience in business development, market expansion, channel sales, or related sales leadership roles
  • Proven success driving revenue growth through new market or channel expansion
  • Strong strategic thinking combined with hands on execution capability
  • Ability to interpret data, market trends, and performance metrics to guide strategy and decision making
  • Strong communication, relationship building, and partner management skills
  • Demonstrated success collaborating cross functionally with product, marketing, and business teams

Nice To Haves

  • Experience in fast-paced, high-growth environments
  • Familiarity with CRM and analytics tools such as Salesforce, Power BI, or Tableau
  • Understanding of the direct selling industry

Responsibilities

  • Lead New Channel Expansion: Identify and prioritize high potential sales channels that expand product reach while protecting and complementing existing channel performance
  • Research market trends, customer behavior, and competitive intelligence to uncover new growth opportunities
  • Develop and execute channel-launch strategies, including potential partner targeting identification, value proposition development, and go to market planning
  • Build Meaningful Partnerships: Establish, nurture, and evolve strong partner relationships that drive long-term engagement and sustainable growth
  • Serve as a trusted relationship manager and strategic advisor to external partners
  • Collaborate cross-functionally with internal teams to ensure alignment, readiness, and successful execution
  • Drive Results Through Strategy + Execution: Track, measure, and report on channel performance, adoption, revenue growth, and ROI
  • Use data and insights to guide decisions, optimize outcomes, and quickly pivot when needed
  • Operate with a growth mindset, continuously iterating and improving strategies over time
  • Embody Our Culture: Exemplify Stampin’ Up! core values in how you collaborate, communicate, and problem-solve
  • Help create experiences that strengthen connection and community through creativity

Benefits

  • Competitive base salary plus incentive-driven variable compensation tied to performance and growth outcomes
  • A wicked-awesome benefits package
  • A Friday dress code every day of the week
  • Extreme crafting experiences
  • Paid personal time off
  • Tuition assistance
  • 401(k) programs (company match)
  • A culture focused on connection, growth, purpose, and community
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