Sales Brand Manager - Colorado

Jetty Extracts•Denver, CO

2d•$85,000 - $90,000•Onsite

About The Position

The Sales Brand Manager is Jetty Extracts’ primary commercial lead in Colorado, responsible for driving commercial growth, market presence, and brand execution. Reporting to the VP of Sales, the role owns revenue performance and retail account development, and manages the day-to-day commercial relationship with Colorado co-manufacturing partner Leiffa. The position works with Leiffa’s sales and operations teams on sales priorities, demand planning, inventory, and execution while ensuring Jetty’s brand standards are represented consistently in the market. This is a hands-on, field-focused role suited to someone who enjoys building relationships, driving sales, and coordinating commercial strategy, operations, and brand marketing in an entrepreneurial environment. The role is Colorado-based and involves regular travel throughout the state and to Leiffa’s facilities in Denver.

Requirements

Approximately 5+ years of experience in cannabis sales, account management, brand management, or related commercial roles.
Strong understanding of Colorado’s regulated cannabis market, including retail dynamics, distribution, and the competitive landscape.
Demonstrated success growing revenue, opening new accounts, and expanding retail distribution.
Strong relationship-building, negotiation, and account management skills.
Ability to turn sales forecasts and market demand into actionable inventory and operational plans.
Experience executing retail merchandising, budtender education, and field marketing initiatives.
Strong analytical skills and comfort using CRM systems, sales reporting, and performance data to guide decisions.
Highly organized and self-directed, with the ability to balance strategic priorities and hands-on field execution.
Entrepreneurial mindset with a high degree of ownership, accountability, and adaptability.
Ability to travel regularly throughout Colorado and maintain a consistent presence in retail accounts.

Nice To Haves

Experience working with third-party manufacturing, distribution, or commercial partners.

Responsibilities

Own Colorado revenue, distribution, and retail door-count performance against monthly and annual goals.
Develop new retail accounts and expand existing relationships to increase SKU placements, reorders, promotional opportunities, and sales velocity.
Visit dispensaries regularly and build relationships with buyers, store managers, and other decision-makers.
Create account plans for key retail and chain partners and track product velocity, out-of-stocks, and share of shelf.
Maintain accurate CRM records and provide weekly reporting on sales performance, pipeline development, account activity, and competitive insights.
Identify opportunities to increase market penetration, improve account productivity, and strengthen Jetty’s competitive position.
Serve as Jetty’s primary commercial point of contact with Leiffa, its Colorado co-manufacturing partner.
Align Leiffa’s sales team on commercial priorities, pricing strategy, promotional programs, and target accounts.
Develop monthly demand forecasts and collaborate with Leiffa on production planning, inventory availability, and replenishment needs.
Monitor order fulfillment, fill rates, inventory levels, and delivery performance, and proactively address operational challenges.
Work with Leiffa’s operations team to ensure product quality, packaging, and brand standards meet Jetty’s expectations.
Lead recurring business reviews with Leiffa covering sales performance, operational execution, and improvement opportunities.
Support visual merchandising and field marketing initiatives across Colorado.
Establish and maintain retail displays, point-of-sale materials, and shelf placements in line with Jetty’s brand standards.
Conduct budtender education and product training to build brand knowledge, advocacy, and product recommendations.
Plan, coordinate, and participate in in-store activations, vendor days, pop-ups, and industry events.
Partner with Jetty’s Marketing team on product launches, promotional calendars, local marketing initiatives, and market-specific opportunities.
Gather and communicate market intelligence, including competitor pricing, product launches, consumer preferences, and retail trends.
Ensure field marketing and promotional activities support measurable commercial objectives.
Travel regularly throughout Colorado and maintain a consistent presence in retail accounts and at Leiffa’s Denver facilities.