Sales Development Program Sales Associate

United Rentals•Groveport, OH

About The Position

The Sales Associate joins United Rentals’ General Rentals team in a structured Sales Development Program designed to prepare participants for promotion to an Outside Sales Representative role. The associate gains hands-on experience with the company’s technical products and the equipment-rental lifecycle while building customer relationship and sales skills. Training typically lasts 4–6 months before promotion, depending on market conditions and individual performance. Training begins at a local branch and includes shadowing sales and operations employees, digital onboarding with peers across North America, outbound sales campaigns, and coaching from local and corporate leaders. The role involves using sales and operational systems, engaging with customers on a range of rental and equipment-related matters, developing account strategies, and participating in branch and team initiatives. During training, the associate must live within reasonable driving distance of the assigned branch and report onsite Monday through Friday.

Requirements

Bachelor’s degree or equivalent work experience.
Excellent interpersonal and communication skills.
Strong teamwork and collaboration skills.
Proficient computer and mobile phone or tablet skills.
Valid driver’s license with an acceptable driving record.
Must live within reasonable driving distance of the assigned branch and report onsite Monday through Friday during training.

Nice To Haves

Experience in a customer-facing sales role.

Responsibilities

Shadow sales and operational roles at a local branch to learn the equipment-rental lifecycle.
Participate in digital onboarding and collaborative sales training with peers across North America.
Complete outbound sales campaigns covering different construction verticals, customer spend levels, equipment categories, and customer segments.
Learn and use United Rentals’ CRM, inventory management platforms, customer portal, and mobile applications.
Conduct sales conversations involving price negotiations, multi-piece rental requests, collective agreements, equipment service contracts, and sales of used equipment.
Apply sales methodologies to provide customer solutions and drive revenue growth.
Participate in local team initiatives, including safety huddles, customer appreciation events, equipment yard sale events, customer outings, charity drives, and internal team-building workshops.
Track progress through Sales Development Program achievement levels and use sales performance metrics and peer-ranked competitions.
Participate in leadership meetings, call coaching, and jobsite ride-alongs; develop account sales strategies and timelines to achieve goals.
Perform other duties as assigned.