Sales Development Program Sales Associate

United Rentals•Lakeland, FL

1d•Onsite

About The Position

The Sales Associate on United Rentals’ General Rentals team participates in a structured Sales Development Program designed to prepare them for a future promotion to Outside Sales Representative. The associate begins training at a local branch, shadows sales and operational roles, and joins a digital onboarding class with peers across North America. The program provides exposure to construction verticals, customer spend levels, general and specialty equipment rentals, and both new and existing customers. Associates learn the company’s sales tools and methodologies, build customer relationships, develop account strategies, and work toward sales performance milestones. The average program lasts 4–6 months before promotion, depending on market conditions and individual performance. Training requires living within reasonable driving distance of the assigned branch and reporting on-site Monday through Friday.

Requirements

Bachelor’s degree or equivalent work experience.
Excellent interpersonal and communication skills.
Strong teamwork and collaboration skills.
Proficient computer and mobile phone/tablet skills.
Valid driver’s license with an acceptable driving record.
Must live within reasonable driving distance of the assigned branch and report on-site Monday through Friday for training.

Nice To Haves

Experience in a customer-facing sales role.

Responsibilities

Shadow sales and operational roles at a local branch to learn the equipment-rental lifecycle.
Participate in digital onboarding and training to develop sales techniques and an internal support network.
Complete outbound sales campaigns covering different construction verticals, customer spend levels, equipment rental types, and customer segments.
Learn and use the company’s CRM, inventory management platforms, customer portal, and mobile applications.
Lead sales conversations involving price negotiations, multi-piece rental requests, collective agreements, equipment service contracts, and used equipment sales.
Apply sales methodologies to deliver customer solutions and drive revenue growth.
Participate in local team initiatives, including safety huddles, customer events, equipment yard sales, customer outings, charity drives, and internal team-building workshops.
Track progress through program achievement levels and review sales performance metrics and peer-ranked competitions.
Receive feedback through leadership meetings, call coaching, and jobsite ride-alongs.
Develop account sales strategies and realistic timelines for achieving goals.
Perform other duties as assigned.