The Sales Associate is the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting personal and store sales goals and supporting daily store operations. The role combines luxury-retail service, omni-channel selling, and team collaboration to build brand loyalty and drive revenue. The associate represents Coach according to its style and service standards; builds client relationships through personalized styling, product expertise, and fashion advice; and drives sales through tailored recommendations, cross-selling, and upselling. The position also uses mobile POS, clienteling tools, and social-selling platforms, including short-form video, to capture customer data and encourage repeat purchases. Associates develop and execute personal sales plans, pursue new customers, follow up with clients, and work toward individual and team KPIs. They maintain an energetic presence on the sales floor, adapt to business needs, and assist customers across transactions and omni-channel services. Daily duties also include cash wrap, inventory processing and replenishment, visual merchandising, shipment receiving, product movement, and maintaining clean, organized sales-floor and stockroom areas. Associates follow retail, POS, and asset-protection procedures; support teammates; participate in training and brand initiatives; and respond constructively to feedback. The position requires a flexible schedule to meet business needs, including nights, weekends, peak busy seasons, high-traffic retail days, and public holidays. Physical duties include regularly lifting at least 25 pounds and occasionally up to 50 pounds, as well as climbing, bending, kneeling, and maneuvering around the sales floor and stockroom. The listed duties are a sample and are not exhaustive.
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Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed