Sales Application Engineer

CEL - Critical Power•Williamsburg, VA

About The Position

CEL Critical Power is a manufacturer and provider of power distribution solutions for mission-critical environments, including PDUs, RPPs, and UL891-compliant switchgear. The Sales Application Engineer supports the sales process by preparing technical and commercial proposals, developing product configurations, and aligning customer requirements with internal solutions. The role works closely with sales, engineering, procurement, and operations to provide accurate, timely, competitive offerings and support projects from pre-sales through handover and execution.

Requirements

Bachelor’s degree in Electrical Engineering or an equivalent technical field; an associate degree with relevant experience is also considered.
2–4 years of experience in application engineering, electrical design, or technical sales support, ideally within power distribution or related manufacturing industries.
Extensive knowledge of PDUs, RPPs, UL891 switchboards, low-voltage distribution systems, and prefabricated or skidded low-voltage solutions.
Familiarity with CRM platforms such as Salesforce or HubSpot and ERP systems; SAP, Oracle, or NetSuite preferred.
Understanding of electrical codes and UL standards for low-voltage distribution equipment.
Proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word.
Strong communication and organizational skills.
Detail-oriented, with the ability to manage multiple tasks and priorities.
Collaborative, customer-focused mindset and eagerness to learn and grow.
Professional, adaptable, and proactive in problem-solving.

Nice To Haves

Experience with CRM platforms such as Salesforce or HubSpot.
Experience with ERP systems such as SAP, Oracle, or NetSuite.
Experience in power distribution or related manufacturing industries.

Responsibilities

Support pre-sales engagements by reviewing customer requirements and recommending solutions.
Prepare product configurations, technical drawings, and commercial proposals accurately.
Review RFQ packages, including technical specifications, single-line diagrams, and customer submittals.
Coordinate with engineering, procurement, and operations to validate manufacturability and compliance.
Participate in internal and external meetings to support project handovers and clarify technical details.
Manage order processing and assist with job file transitions to the projects team.
Provide post-sales support, including documentation updates and coordination with execution teams.
Maintain quoting tools, templates, and standard documentation.
Stay current with industry standards and applicable product codes, including UL891, UL508A, and NEC.