Sales Application Engineer

Cummins•Dallas, TX

About The Position

The Sales Application Engineer influences project designs by evaluating customer power requirements, sizing equipment, developing preliminary system layouts, and integrating multiple technologies into comprehensive power solutions. The role combines technical expertise with customer-facing communication to help deliver reliable, efficient, and innovative energy systems. The position is based in Austin, Texas, and candidates must reside in Michigan, Texas, or Oklahoma.

Requirements

  • University or college degree in engineering, or an acceptable combination of education and experience.
  • Must reside in Michigan, Texas, or Oklahoma.
  • Strong technical aptitude and customer-facing communication skills.
  • Ability to evaluate customer power requirements, analyze electrical loads and operating requirements, and assist with equipment sizing and power system architecture.

Nice To Haves

  • Experience in technical sales, application engineering, or project management is desirable.

Responsibilities

  • Build and strengthen relationships with architects, consulting engineers, contractors, OEMs, dealers, channel partners, customers, and internal stakeholders.
  • Identify customer priorities, technical requirements, and business challenges to influence product specifications and purchasing decisions early in project lifecycles.
  • Translate technical data, market information, and complex technical and commercial information into practical recommendations and actionable insights for varied audiences.
  • Collaborate with Sales Managers, Sales Professionals, customers, consulting engineers, EPC firms, and internal sales teams to identify, qualify, and advance opportunities and develop project power system solutions.
  • Record leads and sales activities accurately in CRM; manage sales pipelines and forecasting by evaluating opportunity progression, analyzing data, and adjusting strategies.
  • Develop and execute strategic account plans, align internal stakeholders and resources, track progress, and drive measurable business results.
  • Analyze electrical loads and operating requirements to assist with generator set sizing, Battery Energy Storage System (BESS) sizing, and overall power system architecture.
  • Influence project designs by providing technical recommendations during planning and specification stages.
  • Assist in developing equipment layouts and site configurations for power generation and energy storage systems.
  • Lead market and industry analysis to identify trends, alternative technologies, and competitive insights that inform business and sales strategies.
  • Represent the organization at customer sites, project kickoff meetings, industry events, trade associations, and speaking engagements.
  • Mentor sales team members by sharing technical expertise, promoting best practices, and fostering continuous improvement in sales processes and customer engagement.
  • Collaborate across functions and use diverse perspectives to build consensus, support pricing and account strategies, and deliver successful customer and business outcomes.
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