Sales and Marketing Liaison

Sunset Woods Senior Living•Brookfield, WI

About The Position

Sunrise Meadows Senior Living is seeking a Sales and Marketing Liaison to support residents, their families, and the community. The role leads resident recruitment by building meaningful relationships with prospective residents and their families, identifying candidates’ needs, and developing internal and external marketing strategies, including referral sources and community relationships. The liaison helps maintain occupancy, tracks resident movements, serves as the central contact for prospective residents, and manages admissions and assessments in collaboration with the community management team.

Requirements

Superior communication skills.
Strong customer service orientation.
Valid state-issued driver’s license.
Ability to travel.

Nice To Haves

Degree in marketing or a human services field.
Prior experience in marketing to seniors, sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare or personal care background.

Responsibilities

Ensure the CAPLICO Core Values and Code of Conduct are followed.
Ensure compliance with Resident Rights and HIPAA policies.
Foster a positive image in the local community and present a professional image.
Build alliances with community members who have influential relationships with older adults and their families.
Develop relationships with religious, healthcare, skilled-care, and other professional businesses and service providers.
Identify, create, and distribute promotional materials to generate inquiries.
Represent the community at local events by making informational presentations, potentially hosting or leading support groups, and participating in community organizations’ events.
Meet or exceed the community’s established monthly minimum-contact performance measures.
Meet the community’s budgeted occupancy goals.
Build relationships with residents and families to generate leads, conduct community tours, and assess candidates’ needs.
Qualify financially and physically eligible candidates and work toward securing a move-in commitment from each qualified candidate.
Track and trend resident movements and manage the admissions and assessment process in collaboration with the community management team.