Marketing Liaison

Encompass Health•Owasso, OK

About The Position

The Marketing Liaison helps drive growth through patient referrals by cultivating strong referral relationships within an assigned geographic territory. The role supports business goals by connecting with the community, patients, referral sources, physicians, and healthcare facilities. The position uses market analysis and the Referral Development System (RDS) to identify opportunities, promote hospital programs and services, and address barriers to admission.

Requirements

  • Current driver's license in the employed state and an acceptable driving record under company policy.
  • CPR certification.
  • At least 2 years of experience in a healthcare environment.

Nice To Haves

  • Bachelor's degree or equivalent job experience.
  • Experience as a clinician or tech.
  • At least 1 year of experience as a nurse liaison or successful sales experience in a healthcare environment.
  • Familiarity with acute hospitals, rehabilitation facilities, and the local healthcare market.

Responsibilities

  • Review medical conditions and pre-screen referrals from hospitals, skilled nursing facilities, homes, and assisted living facilities.
  • Develop call plans and strategies to drive volume using the Referral Development System (RDS).
  • Use market analysis data in the assigned territory to identify new business opportunities.
  • Educate the community, referral sources, and physicians about hospital programs and services.
  • Identify development opportunities to position the hospital strategically in the marketplace.
  • Respond to and overcome admission barriers, and follow up on admission variables.

Benefits

  • Affordable medical, dental, and vision plans for full-time and part-time employees and their families.
  • Paid time off that accrues over time.
  • Tuition reimbursement and continuing education opportunities.
  • Company-matching 401(k).
  • Employee stock purchase plan.
  • Flexible spending and health savings accounts.
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