Sales and Marketing Liaison

Sunset Woods Senior Living•Brookfield, WI

About The Position

Sunrise Meadows Senior Living is seeking a Sales and Marketing Liaison to support resident recruitment and community marketing. The role builds meaningful relationships with prospective residents and their families, identifies their needs, develops internal and external marketing strategies, and maintains referral-source and community relationships. The liaison serves as the central contact for prospective residents, tracks resident movement and occupancy, and coordinates the admission and assessment process with the community management team. The position promotes the community and its services, develops referral relationships with local organizations and professionals, and works toward inquiry, occupancy, and move-in goals. The role is expected to uphold the CAPLICO Core Values and Code of Conduct and comply with Resident Rights and HIPAA policies.

Requirements

Superior communication skills.
Strong customer service orientation.
Valid state-issued driver’s license.
Ability to travel.

Nice To Haves

Degree in marketing or a human services field.
Experience in marketing to seniors, sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare or personal-care background.

Responsibilities

Adhere to the CAPLICO Core Values and Code of Conduct.
Comply with Resident Rights and HIPAA policies.
Promote a positive community image and present a professional image.
Build alliances with influential community members connected to the geriatric population and their families.
Develop relationships with religious, healthcare, skilled-care, and other professional businesses and service providers.
Create and distribute promotional materials to generate inquiries.
Represent the community at local functions, make informational presentations, and, as appropriate, host or lead support groups and participate in community events.
Meet or exceed monthly minimum-contact performance measures.
Meet the community’s budgeted occupancy goals.
Build relationships with residents and families to generate leads, conduct tours, and assess prospective residents’ needs.
Qualify candidates financially and physically and work toward a move-in commitment from each qualified candidate.
Track and trend resident movements and coordinate admissions and assessments with the community management team.