Sales and Marketing Director

Lifespark Careers•Wayzata, MN

11h•Hybrid

About The Position

Trails of Orono and Valora of Orono, both a Lifespark Senior Living Community, is looking for a Sales & Marketing Director to join their team. This role is responsible for analyzing, designing, developing, and implementing the community marketing plan to increase revenue. The position requires ongoing evaluation of current practice and procedure within the marketing department and the discretion to make improvements as needed. The Director of Marketing becomes family and impacts the lives of residents in a Lifespark Senior Living Community.

Requirements

Proficient knowledge of computer systems, including email use.

Nice To Haves

Experience in sales and marketing, public relations, or advertising.
Experience in healthcare is preferred.
Ability to drive the success of multiple projects concurrently.
Experience with using and developing multi-media campaigns.
Exceptional telephone, communication skills and the desire to work closely with senior adults is essential.

Responsibilities

Develop and execute facility strategic marketing plan.
Identify short term and long-term goals based on market research analysis.
Research and develop new sales opportunities by identifying customer requirements, competitor strategy and approach, and forecasting.
Make recommendations to improve overall facility business development strategy.
Maintain relations with the community and customers.
Create opportunities for public speaking events in the community while executing the marketing plan.
Plan and execute all aspects of the sales process through taking inquiries, providing tours, and closing.
Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns.
Review and adhere to departmental budget.
Communicate information by writing articles, creating newsletters, posting bulletins, and any other form of advertising (i.e. posters, announcements, etc.) for employees, residents, tenants, families, and prospects.
Educate medical professionals from within the community and surrounding areas on new projects and services that will be offered.
Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
Manage marketing database and drive all necessary follow up contact.