Sales and Marketing Director

Urban Ecology Center • Shorewood, WI

3d • $64,500 - $71,500 • Hybrid

About The Position

As the Sales and Marketing Director, you are responsible for driving the Urban Ecology Center’s external communications, advertising, marketing, and public relations. Guided by our focus on urban foundational nature-based educational experiences and ecological revitalization, you are responsible for implementing a robust, data-driven sales and marketing strategy. Your work will engage our neighbors and community members, drive program enrollment, and increase awareness of the Urban Ecology Center’s brand. You will oversee the Marketing team, supporting their work in social media, website maintenance, graphic design, and photography/videography.

Requirements

• At least 5 years of experience with marketing management, strategic communications planning, and website development.
• At least two years of experience managing/supervising others in a full-time capacity.
• First Aid/CPR Certification is required; UEC can support in attainment.
• Sitting for prolonged periods, typing on a computer keyboard, moving objects of 25 pounds or less.

Nice To Haves

• A bachelor’s degree or equivalent education experience is highly recommended; relevant work experience is a great alternative.
• A Master's degree is preferred.
• Well-developed skills using Google Suite and Adobe Creative Suite are preferred.
• Technical fluency in website management, including CMS platforms (such as Webflow), SEO fundamentals, and basic HTML/CSS knowledge preferred.

Responsibilities

• Lead all aspects of branding, marketing, and public relations.
• Develop and implement annual marketing and communications plans to meet strategic goals.
• Provide marketing support to all development and program functions.
• Oversee development, production, and distribution of publications and communications, including newsletters, annual report, case for support, NEEP program booklet, summer camp brochures, etc.
• Oversee maintenance of websites and social media profiles. Maintain production calendar and plan for new content; ensure quality of content and user satisfaction.
• Oversee registration communication processes as a marketing tool to more deeply engage with our neighborhoods and communities.
• Oversee production and distribution of videos on a variety of topics for the purpose of educating people about the Urban Ecology Center and its programs and opportunities.
• Oversee maintenance of digital asset library, ensuring a supply of quality photos, videos, and graphics.
• Oversee creation of copy and graphics as needed for promotional materials, including websites, social media, and print publications.
• Manage merchandise, including researching and ordering new merchandise types, and maintaining inventory.
• Develop and implement sales strategies for driving audiences to programs, events, initiatives and products.
• Determine and develop market research needed to better understand and support all programs and functions.
• Collect customer satisfaction data about programs and membership. Measure the efficacy of marketing and communications activities.
• Increase awareness of the Center’s programs, events, membership, and donation and volunteer opportunities among key market segments both locally and nationally.
• Cultivate relationships with key contacts at major media outlets.
• Identify and seek new opportunities to engage media in Urban Ecology Center programs and initiatives.
• Prepare talking points, press releases, and other supportive material as needed.
• Serve as the first point of contact for media inquiries.
• Ensure appropriate use of the Urban Ecology Center brand across media, locally and nationally.
• Develop solutions for expanding the brand for new uses as necessary. Oversee the Center’s graphic identity, including logo usage and signage.
• Manage and safeguard the Center’s intellectual property.
• Provide expertise and guidance for ongoing organizational projects.
• Participate in strategic planning for UEC organizational goals.
• As a leader of the organization, you will represent UEC’s mission, vision, and values with advanced competency in leading your department and activating our strategic plan.

Benefits

• 24 PTO days annually (29+ following Year 1 of employment)
• 7 paid organizational holidays
• Medical/dental/vision insurance with above-average employer premium contributions
• A 3% match on our 403(b) retirement plan
• Program registration and facility rental discounts
• Strong commitment to work/life balance and great organizational culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree