Sales and Marketing Director

Urban Ecology Center • Milwaukee, WI

1d • Hybrid

About The Position

The Urban Ecology Center (UEC) is seeking a Sales and Marketing Director to drive external communications, advertising, marketing, and public relations. This role is responsible for implementing a robust, data-driven sales and marketing strategy focused on urban nature-based educational experiences and ecological revitalization. The goal is to engage the community, drive program enrollment, and increase brand awareness. The Director will oversee the Marketing team, including social media, website maintenance, graphic design, and photography/videography.

Requirements

• At least 5 years of experience with marketing management, strategic communications planning, and website development.
• At least two years of experience managing/supervising others in a full-time capacity.
• First Aid/CPR Certification is required.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Drives Engagement: Creating a culture where people are motivated to do their best to help the organization achieve its outcomes.
• Instills Trust: Gaining the confidence and trust of others through integrity, consistency, and authenticity.
• Decision Quality: Makes sound decisions, even in the absence of complete information.
• Situational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations.
• Resourcefulness: Securing and deploying resources effectively and efficiently.
• Sales & Outreach: Promote and highlight programming and events to drive participation and revenue; research, develop, and execute strategies to attract new audiences, grow existing customer relationships, and identify prospective opportunities to expand reach.
• Creative vision: Navigate competing requests, creating and sharing materials representative of the organization in a time-sensitive, unique, and engaging way; maintain a clear organizational identity/brand while creating content relevant to the online zeitgeist.
• Event/Project Management: Turn ideas into action by creating a plan, setting priorities and deadlines, and holding others accountable. Critical thinker and problem solver. Balance short-term priorities with long-term vision, ensuring immediate actions build toward lasting outcomes.
• Organizational savvy: Maneuver comfortably through complex policy, process, and people-related organizational dynamics; be sensitive to how people and organizations function.
• Strong cultural competency and commitment to equity, dignity, and justice.
• Affinity to the Urban Ecology Center's mission, vision, and values.

Nice To Haves

• A bachelor’s degree or equivalent education experience is highly recommended; relevant work experience is a great alternative.
• A Master's degree is preferred.
• Well-developed skills using Google Suite and Adobe Creative Suite are preferred.
• Technical fluency in website management, including CMS platforms (such as Webflow), SEO fundamentals, and basic HTML/CSS knowledge preferred.
• UEC can support in attainment of First Aid/CPR Certification.

Responsibilities

• Lead all aspects of branding, marketing, and public relations.
• Develop and implement annual marketing and communications plans to meet strategic goals.
• Provide marketing support to all development and program functions.
• Oversee development, production, and distribution of publications and communications, including newsletters, annual report, case for support, NEEP program booklet, summer camp brochures, etc.
• Oversee maintenance of websites and social media profiles.
• Maintain production calendar and plan for new content; ensure quality of content and user satisfaction.
• Oversee registration communication processes as a marketing tool to more deeply engage with our neighborhoods and communities.
• Oversee production and distribution of videos on a variety of topics for the purpose of educating people about the Urban Ecology Center and its programs and opportunities.
• Oversee maintenance of digital asset library, ensuring a supply of quality photos, videos, and graphics.
• Oversee creation of copy and graphics as needed for promotional materials, including websites, social media, and print publications.
• Manage merchandise, including researching and ordering new merchandise types, and maintaining inventory.
• Develop and implement sales strategies for driving audiences to programs, events, initiatives and products.
• Determine and develop market research needed to better understand and support all programs and functions.
• Collect customer satisfaction data about programs and membership.
• Measure the efficacy of marketing and communications activities.
• Increase awareness of the Center’s programs, events, membership, and donation and volunteer opportunities among key market segments both locally and nationally.
• Cultivate relationships with key contacts at major media outlets.
• Identify and seek new opportunities to engage media in Urban Ecology Center programs and initiatives.
• Prepare talking points, press releases, and other supportive material as needed.
• Serve as the first point of contact for media inquiries.
• Ensure appropriate use of the Urban Ecology Center brand across media, locally and nationally.
• Develop solutions for expanding the brand for new uses as necessary.
• Oversee the Center’s graphic identity, including logo usage and signage.
• Manage and safeguard the Center’s intellectual property.
• Provide expertise and guidance for ongoing organizational projects.
• Participate in strategic planning for UEC organizational goals.
• Represent UEC’s mission, vision, and values with advanced competency in leading your department and activating our strategic plan.
• Manage the Marketing team, which includes the Senior Manager of Marketing and Communications, Program Systems Manager, and Marketing Communications Coordinator.
• Serve on organizational Circles or Committees as your role requires and schedule allows.
• Expect interaction with volunteers, members, and youth participants.
• Work a minimum of 1-2 weekend or evening events each year.
• Support building hours by providing building coverage, which may include opening/closing the building, communicating with staff on-site, and welcoming visitors or guests.

Benefits

• 24 PTO days annually (29+ following Year 1 of employment)
• 7 paid organizational holidays
• Medical/dental/vision insurance with above-average employer premium contributions
• 3% match on our 403(b) retirement plan
• Program registration and facility rental discounts
• Strong commitment to work/life balance
• Great organizational culture
• Additional benefits will be outlined in the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree