Marketing and Sales Director
About The Position
Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy. Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration. Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity. Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders. Bridges the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals. Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care. Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns. Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts.
Requirements
- Associates Degree preferred
- Valid Driver's License
- 3+ years previous sales, marketing, or community outreach required
- Assisted/Supportive Living experience preferred
- Exceptional communication and interpersonal skills
- Strong closing skills
- Ability to analyze market trends and make data-driven decisions
Nice To Haves
- Assisted/Supportive Living experience preferred
Responsibilities
- Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
- Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
- Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
- Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
- Bridges the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
- Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
- Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
- Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts
Benefits
- Advancement and professional growth opportunities
- Comprehensive medical, dental, and vision benefit packages
- EAP & wellness programs
- 401(k) with biweekly employer match
- Outside-In Employee Referral Program
- Intentional work-life balance supported with competitive Paid Time Off
- Self-service payroll & accuracy tools (Paycom)
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
