Sales and Marketing Director

Lifespark CareersEdina, MN
Onsite

About The Position

Our Sales and Marketing Director become family and impact the lives of our residents who live in a Lifespark Senior Living Community. Yorkshire of Edina, a Lifespark Senior Living Community, is looking for a Sales and Marketing Director to join our growing team. Yorkshire of Edina Senior Living is located in Edina, off a bus route, between Southdale Mall and the YMCA. We help seniors Age Magnificently in our gorgeous 96-unit, apartment-style community providing Assisted Living, Independent Living, and Memory Care services. Yorkshire of Edina provides a growing leadership team and staff. Join our team today!

Requirements

  • Proficient knowledge of computer systems, including email use.

Nice To Haves

  • Experience in sales and marketing, public relations, or advertising.
  • Experience in healthcare is preferred.
  • Ability to drive the success of multiple projects concurrently.
  • Experience with using and developing multi-media campaigns.
  • Exceptional telephone, communication skills and the desire to work closely with senior adults is essential.

Responsibilities

  • Develop and execute facility strategic marketing plan.
  • Identify short term and long-term goals based on market research analysis.
  • Research and develop new sales opportunities by identifying customer requirements, competitor strategy and approach, and forecasting.
  • Make recommendations to improve overall facility business development strategy.
  • Maintain relations with the community and customers.
  • Create opportunities for public speaking events in the community while executing the marketing plan.
  • Plan and execute all aspects of the sales process through taking inquiries, providing tours, and closing.
  • Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns.
  • Review and adhere to departmental budget.
  • Communicate information by writing articles, creating newsletters, posting bulletins, and any other form of advertising (i.e. posters, announcements, etc.) for employees, residents, tenants, families, and prospects.
  • Educate medical professionals from within the community and surrounding areas on new projects and services that will be offered.
  • Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
  • Manage marketing database and drive all necessary follow up contact.

Benefits

  • Annual Reviews/Raises
  • Shift differentials if applicable
  • Paid Time Off – Vacation Time
  • Mileage reimbursement
  • Medical, Dental, Vision benefits for Full Time Hires
  • Short-Term Disability & Long-Term Disability Insurance
  • Life Insurances
  • 401k + Company Match for full-time and part-time employees
  • Referral bonuses
  • Flexible scheduling
  • Career path to other positions within our growing company!
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