Boden Apple Valley - Sales and Marketing Director
About The Position
Boden Senior Living of Apple Valley, a Lifespark Senior Living Community, is seeking a Sales and Marketing Director to help increase community revenue and support seniors in aging magnificently. The role is responsible for analyzing, designing, developing, and implementing the community marketing plan, as well as evaluating and improving marketing department practices and procedures as needed. The community provides Assisted Living, Independent Living, and Memory Care services in a 64-unit, apartment-style setting in Apple Valley, Minnesota. The schedule is Monday through Friday, with required weekend manager-on-duty and holiday rotations. The listed annual wage is $60,000–$70,000.
Requirements
- Exceptional telephone and communication skills.
- Desire to work closely with senior adults.
- Proficient knowledge of computer systems, including email.
Nice To Haves
- Experience in sales and marketing, public relations, or advertising.
- Healthcare experience.
- Ability to drive the success of multiple projects concurrently.
- Experience using and developing multimedia campaigns.
Responsibilities
- Develop and execute the facility’s strategic marketing plan.
- Set short- and long-term goals based on market research analysis.
- Research and develop sales opportunities by identifying customer requirements, competitor strategies and approaches, and forecasts.
- Recommend improvements to the facility’s overall business development strategy.
- Maintain relationships with the community and customers.
- Create community public-speaking opportunities while carrying out the marketing plan.
- Manage the sales process from inquiries and tours through closing.
- Direct promotion of marketing materials in the community and manage finances associated with individual campaigns.
- Review and follow the departmental budget.
- Communicate information through articles, newsletters, bulletins, posters, announcements, and other advertising for employees, residents, tenants, families, and prospects.
- Educate medical professionals within the community and surrounding areas about new projects and services.
- Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
- Manage the marketing database and complete necessary follow-up contact.
Benefits
- Annual reviews with wage increases
- Paid time off
- Paid holidays
- Medical benefits
- Dental benefits
- Vision benefits
- 401(k) with company match
- Employee referral bonuses
- Tuition reimbursement
- Nursing loan forgiveness
- Flexible scheduling
- Career development
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
