Sales and Marketing Coordinator

Wet 'n' Wild Hawaii•Kapolei, HI

10d

About The Position

The Sales and Marketing Coordinator coordinates fulfillment, execution, and reporting for group sales, birthday parties, special events, and assigned marketing initiatives at Wet'n'Wild Hawaii. The position connects Sales, Marketing, Admissions, Food & Beverage, Operations, Aquatics, Park Services, and external partners to ensure booked business is delivered according to commitments. Duties include post-sale client communications, event planning and execution, internal resource requests, ticket and product fulfillment, and post-event reporting. The role also creates digital marketing content, supports social media and website initiatives, and assists with business development. It calls for strong organization, technical proficiency, independent decision-making, multitasking, and excellent customer service. The Coordinator creates social media and digital creative content; manages post-sale group bookings and client communications; configures and fulfills tickets and promotional products; coordinates group, birthday, corporate, sponsorship, and special events; and oversees assigned event resources and internal requests. The role formally supervises birthday party hosts within assigned authority, maintains accurate CRM, POS, and operational records, and prepares event closeouts, reconciliations, and reports. The position also supports marketing campaigns, client relationships, and business development activities.

Requirements

High school diploma or equivalent required.
Working knowledge of CRM systems, including customer record maintenance, activity tracking, and follow-up processes.
Familiarity with POS systems, ticketing platforms, product configuration, and promotional offer codes.
Proficiency with Microsoft 365, particularly Outlook, Excel, Word, PowerPoint, Teams, and shared calendars.
Experience with Adobe Photoshop and Adobe Creative Cloud or comparable professional design applications.
Familiarity with social media platforms, content creation, digital marketing, and website creative management.
Ability to prepare reports, organize operational data, and maintain accurate digital records.
Understanding of group sales, customer service, sales fulfillment, and event coordination.
Strong planning, scheduling, time management, written and verbal communication, and attention-to-detail skills.
Ability to manage multiple bookings, projects, and deadlines simultaneously and coordinate effectively across departments and with external partners.
Ability to supervise, direct, and coach assigned birthday party hosts.
Ability to work independently, anticipate operational needs, and resolve problems efficiently.
Professional judgment when handling client concerns, sales information, and sensitive business matters.
Ability to work flexible schedules, including weekends, evenings, holidays, and peak operational periods.
Ability to work in both office and outdoor park environments.
Must satisfy applicable company employment, safety, training, and job-related requirements.

Nice To Haves

Previous experience in sales, marketing, hospitality, events, attractions, or customer service.
Familiarity with amusement parks, waterparks, or high-volume guest operations.

Responsibilities

Create and coordinate original social media content, including photography, short-form video, promotional graphics, captions, and event content.
Support organic social media calendars, promotional campaigns, special event announcements, and community engagement initiatives.
Capture and organize park photography and video assets; create and update website graphics, digital promotional materials, event flyers, and other marketing assets.
Use Adobe Photoshop, Adobe Creative Cloud, and approved design platforms to create brand-consistent materials; monitor social media trends and maintain digital asset libraries and performance tracking.
Coordinate post-sale processes for confirmed group bookings and serve as a primary operational contact for assigned clients.
Maintain accurate reservation, commitment, and client communication records in the CRM and applicable systems.
Coordinate group itineraries, arrival instructions, check-in, catering, reserved spaces, special requests, and group calendars.
Communicate timely and accurate booking information to relevant departments, address service or operational issues, and escalate matters when appropriate.
Process and fulfill group ticket orders, birthday packages, event admissions, and promotional offers.
Build, configure, and maintain authorized PLUs, ticket products, promotional codes, and related inventory or sales items in ticketing and POS systems.
Validate pricing, quantities, redemption requirements, product availability, and offer functionality; coordinate accuracy with Admissions, Finance, and other departments.
Maintain fulfillment documentation, resolve ticketing discrepancies, track deadlines, and support ticket reconciliation and redemption reporting.
Coordinate execution of group events, corporate outings, birthday parties, sponsorship activations, and special events.
Prepare and maintain event checklists, run-of-show documents, schedules, staffing requirements, and department communications.
Oversee event setup, guest arrival, check-in, scheduled activities, service delivery, and closeout; monitor delivery against commitments and service standards.
Formally supervise assigned birthday party hosts, including work assignments, schedules, performance expectations, coaching, and service standards within assigned authority.
Coordinate with Food & Beverage, Admissions, Aquatics, Operations, Park Services, Security, and third-party vendors; resolve day-of issues and escalate significant concerns.
Ensure event areas, supplies, equipment, and resources are prepared, maintained, and returned after use.
Coordinate internal resource requests for catering spaces, birthday areas, group check-in locations, attractions, signage, supplies, and reserved event spaces.
Coordinate digital resources and requests involving pre-visit communications, ticketing instructions, promotional materials, post-visit reconciliation, ticket codes, online products, cabanas, vouchers, and approved offerings.
Coordinate assigned vendor requirements and track event supplies; maintain reservation and resource calendars and ensure departments receive adequate notice and complete assigned deliverables.
Complete event closeouts and prepare recaps documenting attendance, ticket fulfillment, operational outcomes, and guest feedback.
Maintain walk-up reporting and other sales and attendance records; reconcile attendance, ticket orders, redemptions, and fulfillment records.
Track operational issues, resource usage, and follow-up items; provide timely reports to the Sales & Marketing Manager.
Maintain accurate documentation using CRM, Microsoft 365, POS, and departmental reporting systems; identify opportunities to improve execution, reduce errors, and improve client satisfaction and communication.
Support business development through sales materials, outreach preparation, follow-up communications, and assigned new business initiatives.