Sales And Marketing Analytics Lead-Vice President

JPMorganChase•Columbus, OH

About The Position

As the Analytics Lead within the Affluent Data & Analytics team, you will partner with Sales Strategy, Marketing, and Product teams to support sales funnel initiatives. You will collaborate with internal stakeholders on marketing initiatives, banker leads, and referrals to understand customer needs. You will own the end-to-end analytical process, from shaping business questions and designing analyses to implementing solutions and measuring results. The role calls for strong technical and analytical expertise, sound problem-solving skills, and a resourceful, collaborative approach to delivering high-impact projects across business partners and Data & Analytics teams. You will communicate insights clearly and help stakeholders use data to inform decisions and improve outcomes. The position leads marketing analytics and optimization across campaign lifecycles, partners with stakeholders on work portfolios and strategy, and provides tactical and strategic insights through analytics, reporting, and advanced visualization. It also involves working with diverse data sources, writing data transformation logic, using evolving analytics tools, and building trusted relationships across a matrixed organization.

Requirements

Bachelor of Science degree in an applicable STEM discipline.
At least 5 years of related Marketing Analytics experience.
Hands-on experience delivering analytics and insights to multiple levels of management, including test design, financials, conversion/response reporting, response analysis, incremental analysis, response profiling, and target/segmentation analysis.
Experience with Snowflake, AWS, and advanced database querying languages such as SQL, HQL, and SparkSQL, in modern cloud-based data architectures.
Technical understanding of data extraction, transformation, and load processing.
Proficiency in web analytics, including Adobe Insight or Adobe Site Catalyst.
Experience with dynamic and interactive reporting applications such as Tableau and Databricks.
Tangible experience with business strategy and tactical implementation.
Strong written, oral, presentation, and communication skills, including the ability to explain complex information simply and clearly to senior business leaders.
Ability to collaborate with and influence internal and external partners.
Strong problem-solving skills and ability to develop creative solutions to business problems.
Ability to thrive in a fast-paced environment, meet deadlines, and deliver high-quality work with attention to detail and organization.
Must be able to work without employment-based immigration sponsorship or sponsorship assistance, including for OPT or CPT.

Responsibilities

Lead marketing analytics and optimization across the campaign lifecycle, including opportunity sizing, audience targeting, test design and execution, performance reporting, and insight generation.
Partner with clients and stakeholders to manage the work portfolio, define delivery approaches, and recommend strategies and experiments that meet business objectives.
Provide tactical and strategic marketing insights through analytics, reporting, and advanced data visualization.
Solve complex problems and translate analytical results into clear, actionable insights.
Use an evolving suite of analytics tools, including cloud migration and next-generation analytical applications.
Profile, wrangle, and prepare data from diverse sources to support analytical work.
Write data transformation logic using languages such as Python and SQL.
Build trusted relationships across a matrixed organization.
Stay current on industry trends and evaluate tools and methods to address evolving business needs.
Work independently with limited supervision while taking direction effectively.