Sales and Event Manager

Peachtree Group Hospitality Management•Austin, TX

About The Position

The Sales and Event Manager generates group and social catering business, coordinates event details, and ensures events are executed smoothly. The role combines proactive sales, event management, and administrative support, serving as the primary liaison between clients and hotel operations. The ideal candidate builds client and community partnerships and is committed to delivering exceptional guest experiences. The manager solicits and secures group room blocks and catering events, develops client relationships, conducts sales visits and presentations, and supports hotel revenue goals. They coordinate client events from proposal through execution, prepare contracts, proposals, and Banquet Event Orders, communicate details to hotel departments, and coordinate internal services and external vendors. The role also involves prospecting and market research, supporting marketing initiatives with the Director of Sales, representing the hotel at community and industry events, maintaining sales-system records, reporting pipeline and revenue activity, and assisting with sales-office administration. The position requires a flexible schedule, including occasional evenings and weekends for client events, and local travel as needed.

Requirements

Minimum of 1–2 years of hotel sales or catering experience.
Strong negotiation, communication, and relationship-building skills.
Ability to work independently and collaborate with multiple departments.
Proficiency in Microsoft Office, including Excel, Outlook, PowerPoint, and Word.
Ability to multitask in a fast-paced environment while maintaining attention to detail.
Willingness to work a flexible schedule, including occasional evenings and weekends for client events.
Frequently able to stand, bend, kneel, and move around the facility.
Ability to travel locally as needed for client meetings, industry events, and site visits.

Nice To Haves

Bachelor’s degree in Business, Hospitality Management, or a related field is preferred.
Knowledge of sales platforms such as Delphi, Cvent, and Meeting Broker.

Responsibilities

Proactively solicit, negotiate, and secure group room blocks, social catering events, and special occasions, including weddings, meetings, and celebrations.
Develop and maintain relationships with corporate, social, SMERF, association, and wedding clients.
Conduct site visits, sales presentations, and client meetings to promote hotel offerings and generate business.
Support hotel revenue goals through prospecting, account management, and networking.
Monitor booking pace, analyze business trends, and provide insights for forecasting.
Serve as the primary contact for group and catering clients from proposal through event execution.
Prepare contracts, proposals, and Banquet Event Orders (BEOs), and communicate details accurately and promptly to hotel departments.
Participate in weekly BEO and operations meetings.
Coordinate audiovisual, décor, entertainment, and food-and-beverage services with internal teams and external vendors.
Check event setups against specifications and adjust as needed to meet client expectations.
Research and prospect business through networking, industry events, and partnerships with local organizations.
Implement marketing initiatives and promotions with the Director of Sales.
Represent the hotel at community and industry events to increase visibility and develop referral networks.
Provide the Director of Sales with regular updates on sales activity, pipeline, and revenue potential.
Maintain accurate lead, proposal, and contract data in hotel sales systems such as Delphi or Cvent.
Ensure compliance with brand standards and hotel policies.
Support sales-office administration, including reporting, inventory management, and client communication.
Travel locally as needed for client meetings, industry events, and site visits.