About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and, where available, the omni-channel experience. The role uses fashion and product knowledge to inform customers, actively promote and sell products, and support customer loyalty and in-store sustainability initiatives. The Sales Advisor works with the store team to support sales targets and deliver a positive customer experience. The position also involves garment handling and care, replenishment, fitting room and checkout operations, merchandise presentation, and maintaining clean and tidy sales-floor and back-of-house areas. The Sales Advisor follows store procedures, visual and commercial guidelines, health and safety requirements, and applicable legal requirements; supports opening and closing; and shares knowledge and feedback with colleagues.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience providing customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products created in-store.
  • Motivation to provide customers with a great experience.
  • Communicative, creative, curious, motivated, flexible, decisive, and action-oriented approach.
  • Enjoy working in a collaborative and dynamic environment.

Responsibilities

  • Welcome and guide customers through the store and available omni-channel experience, providing direct customer service.
  • Engage customers in conversation and help them understand fashion trends, stories, products, and relevant product information.
  • Promote and sell products, and actively promote the Hello Member Customer Loyalty App and in-store sustainability initiatives.
  • Represent H&M positively during customer interactions and support commercial or operational actions to reach sales targets.
  • Keep up to date with fashion trends, styles, brands, products, competitors, and relevant influencers.
  • Share service, fashion, and store-operations knowledge and skills with colleagues; give and receive feedback and participate in relevant onboarding and training.
  • Follow store procedures, routines, and applicable legal requirements.
  • Complete the garment cycle, including unpacking, replenishment, steaming, and garment care.
  • Operate fitting room and checkout areas according to best practices and processes.
  • Maintain clean and tidy sales-floor, back-of-house, and stockroom areas.
  • Support garment presentation and maintain attractive merchandise displays in line with visual and commercial guidelines.
  • Maintain stock levels through sales-floor replenishment routines.
  • Follow best practices for in-store omni services and technology, including the Instore Care App, Click & Collect, and Smart Store services.
  • Support store opening and closing.
  • Follow applicable health and safety guidelines and legal requirements.

Benefits

  • Staff discount card for H&M Group brands in stores and online.
  • Participation in the H&M Incentive Program (HIP).
  • Access to colleague resource groups and networking opportunities.
  • Career growth and development opportunities.
  • Health insurance.
  • Wellness and family support programs.
  • Company-match retirement plan.
  • Paid leave programs and paid time off, including a community day to serve the local community.
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