Sales Advisor

BERGSTROM AUTO • Madison, WI

5d • Onsite

About The Position

Bergstrom Automotive is seeking a guest-focused, enthusiastic, and knowledgeable Sales Advisor to guide guests through the car-buying process, from initial contact through final delivery. The role uses a transparent, negotiation-free sales approach, with one point of contact for each guest. The advisor provides expert guidance, learns what guests need, and recommends suitable vehicles and solutions while creating a seamless, enjoyable experience.

The schedule is Monday through Saturday, with a five-day work week. Monday through Thursday shifts are scheduled between 8:00 AM and 7:00 PM, including two early shifts (8:00 AM–5:00 PM) and two late shifts (10:00 AM–7:00 PM). Friday hours are 8:00 AM–6:00 PM, and Saturday hours are 8:00 AM–5:00 PM. The position is scheduled for three Saturdays per month, with a weekday off during those weeks.

Compensation includes a monthly base salary and a monthly bonus based on sales performance, rather than a percentage of the sale price. The posting states earning potential above $100,000 per year and average yearly income of $90,000 or more; the salary range is undisclosed.

Bergstrom Automotive describes itself as Wisconsin’s largest automotive group, established in 1982, with more than 2,300 team members across 40 dealerships representing 36 brands. The company highlights team recognition, career development, community involvement, and a supportive workplace.

Requirements

• Valid driver’s license and clean driving record.
• High school diploma or equivalent.
• Excellent communication and interpersonal skills, with a focus on relationship-building and guest satisfaction.
• Strong organizational and time-management skills.
• Ability to work in a fast-paced, team-oriented environment.
• Goal-driven, self-motivated, and strongly motivated to succeed.
• Basic computer proficiency, including experience with CRM systems and Microsoft Office or Google Suite.

Nice To Haves

• College degree in business or a related field.
• Previous experience in automotive sales, retail sales, or customer service.

Responsibilities

• Serve as the primary point of contact for guests and build relationships throughout the sales process.
• Maintain knowledge of vehicle inventory and brands, including features, pricing, and specifications.
• Listen to guests’ needs and preferences and provide tailored recommendations and clear, honest information.
• Present pricing and financing options upfront and explain the negotiation-free pricing model.
• Manage vehicle selection, test drives, trade-ins, financing, and paperwork while supporting guest satisfaction.
• Follow up after sales to address questions or concerns and foster long-term guest relationships.
• Collaborate with service and parts departments to support a smooth handoff and overall guest experience.

Benefits

• Medical, dental, and vision insurance for full-time team members.
• Short- and long-term disability insurance and life insurance for full-time team members.
• Two weeks of paid time off starting on the first day for full-time team members.
• Discounts on vehicles, service, and parts.
• 401(k) plan with company match for full-time team members.
• Paid holidays for full-time team members.
• Wellness program.
• Free team member clinic access.
• Free health coach.
• Employee assistance program.
• Employee referral program.
• Ongoing training and opportunities for growth and advancement.

What This Job Offers

• Job Type: Full-time
• Education Level: High school or GED