Sales Activation Sr. Program Manager

Procore Technologies•Austin, TX

7d•$144,000 - $198,000

About The Position

We are seeking an experienced Sales Activation Sr. Program Manager to drive sales play execution and operational excellence across our global revenue organization. In this role, you'll own the end-to-end orchestration of our sales play framework, transform strategic initiatives into field-ready activations, and ensure critical sales processes drive measurable performance across our GTM teams.

Requirements

8+ years of revenue enablement, sales operations, or program management experience in a high-growth B2B SaaS environment with a proven track record of launching and scaling go-to-market programs.
Strong analytical skills with experience building dashboards, tracking adoption metrics, and using data to drive decision-making across global teams.
Proficiency in Salesforce, CRM reporting/analytics, and sales enablement platforms (Highspot, Seismic) with familiarity across sales tech stack (Gong, Outreach, LMS).
Experience managing cross-functional teams and complex stakeholder relationships without direct authority, with exceptional communication skills to influence senior leaders.
World-class program manager who thrives juggling multiple high-stakes initiatives simultaneously with a reputation for shipping on time and operational rigor.
Sales acumen and fluency with enterprise sales operations, including familiarity with sales methodologies (MEDDIC, Force Management, Challenger).
Global perspective with cultural sensitivity and experience working across diverse markets and time zones.

Responsibilities

Own the design, launch, and operationalization of our Sales Play engine to activate sales teams around key products, campaigns, and market opportunities.
Partner with Marketing, Product, Sales Leadership, and Enablement to translate strategic priorities into coordinated, repeatable pipeline activation motions.
Manage and continuously improve critical global sales processes, including Account Planning, Sales Methodology, and Customer Engagement rhythms, building scalable frameworks and templates across regions.
Lead end-to-end program management for large-scale global initiatives, managing timelines, dependencies, risks, and cross-functional stakeholders.
Build reporting infrastructure and dashboards to track success, engagement, and business impact, establishing KPIs and success metrics across global teams.
Develop and execute change management strategies to ensure successful adoption of new plays, processes, and initiatives across distributed sales teams.
Partner with L&D and regional Business Partner teams to ensure sellers are trained, managers are equipped to coach, and "train-the-trainer" materials drive frontline activation.
Conduct post-play retrospectives and establish field feedback loops to capture real-time insights and drive continuous improvement.