Sr. Program Strategy & Activation Manager

TireHub Career•Atlanta, GA

19h•Onsite

About The Position

The Sr. Program Strategy & Activation Manager is responsible for ownership of TireHub programs, predominately TireHub Plus and its vendor ecosystem of benefits, tools, and services designed to drive dealer engagement and revenue growth. As a Sr. Program Strategy & Activation Manager, you own the end-to-strategy strategy vendor relationships, financial performance, field enablement, and cross-functional execution that makes programs successful. This role will own and set strategy, run execution, and continuously improve program performance, with creditability and follow-through to align senior leadership and hold vendors accountable. This role will report to Sr. Leader, Programs and Field Sales Activation.

Requirements

Bachelor’s degree in Marketing, Sales, or related field required.
8+ years’ experience managing marketing, channel, or partner programs with demonstrable end-to-end ownership.
Proven track record of running complex programs independently with minimal supervision.
Strong financial acumen, budget management, ROI analysis, and performance reporting.
Exceptional vendor and stakeholder management, experience negotiating contracts and driving vendor accountability.
Experience in automotive, aftermarket, retail, or distribution channels.
Familiarity with CRM/PRM tools, project management platforms (e.g., Asana, Jira) and BI tools (e.g., Tableau, Excel).
Experience creating field high-impact field enablement programs and training materials.
Strategic and analytical mindset with the ability to translate data into actionable insights.
Organized and deadline-driven with a bias for action and comfort with ambiguity.
Excellent presentation skills to include presentation to senior leadership.
Experience designing high-impact field enablement programs and training materials.
Exceptional communications skills across audiences, to include senior leadership.
Owns outcomes, delivering consistent timely reporting with precision.
Demonstrates proactive problem-solving, accountability, and measurable program improvements (ROI, adoption).
Drives dealer value realization and program growth with minimal supervision.

Responsibilities

Owns TireHub owned loyalty programs, predominately TireHub Plus, but also strategy, roadmaps, and all day-to-day execution.
Drives cross-functional alignment across Sales, Marketing and Operations.
Leads biweekly leadership reviews, delivers monthly performance summaries with strategic recommendations.
Builds and executes go-to-market plans tied to revenue, dealer engagement, and profitability KPIs.
Owns weekly program financial reporting and monthly performance summaries.
Manages program budget, tracks and reconciles vendors spend.
Provides actionable ROI and program health insights to senior leadership.
Owns vendor selection, contracts, reviews, day-to-day communications, and ensuring they deliver on service level agreements.
Runs monthly vendor business reviews, making clear recommendations on inclusion, expansion, or removal.
Negotiates contracts and holds vendors accountable to SLAs and performance expectations.
Maintains and evolves all training content, playbooks, and field communications.
Owns designs and delivers structured enablement that drives dealer value realization, high adoption rates, and consistent program messaging.
Owns program documentation, SLAs, contracts, and invoicing.
Ensures end-to-end precision and audit readiness.
Establishes a robust cadence of A/B tests, pilots, and iterative enhancements.
Surfaces learnings, scale what works, and sunset ineffective tactics.
Ensures individual personal adherence to TireHub policies, procedures, and guidelines.
Completes ongoing training requirements through in-person, virtual or computer-based learning modules as assigned.
Performs other duties as assigned by their supervisor or another member of Leadership.