Manager, Strategy & Activation

Kepler Group•Philadelphia, PA

18h•Hybrid

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. The Manager, Strategy & Activation position will be a leader on key client relationships. In this role, you’ll be responsible for deeply understanding clients’ business challenges and goals, becoming the trusted “go-to” strategic partner for clients. You’ll succeed as a Strategy & Activation Manager if you’re a proven leader, have exceptional communication and analytical skills, and are a creative problem solver with a strong understanding of performance marketing and today’s evolving digital media landscape.

Requirements

3–5+ years of experience in digital media planning, activation, and performance marketing
Hands-on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms
Strong understanding of performance KPIs, attribution methodologies, audience targeting, and optimization strategies
Experience with campaign management, reporting, and performance analysis across multiple digital channels
Familiarity with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, The Trade Desk or similar media technologies preferred
Strong analytical skills; comfort working with large datasets, Excel, reporting tools, and digital measurement platforms
Ability to apply innovative thinking to solve complex client marketing challenges
Strong ability to build relationships and confidently manage day-to-day client communications
Excellent presentation, written, and verbal communication skills
Strong organizational and time management skills with the ability to prioritize in a fast-paced environment
Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture
Bachelor’s degree with relevant major preferred

Responsibilities

Serve as a strategic lead across digital performance channels including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging digital platforms
Act as the primary point of contact for assigned clients; proactively manage communication, escalate issues when needed, and build strong client relationships
Partner with clients to understand business goals, KPIs, audience strategies, and competitive dynamics
Lead campaign strategy, planning, activation, and optimization across performance media channels to drive measurable business outcomes
Oversee campaign execution and collaborate closely with internal channel specialists, ad operations, analytics, and creative teams to ensure flawless delivery
Monitor and manage all aspects of campaign performance, pacing, optimization recommendations, and reporting insights
Translate performance data into actionable recommendations and strategic narratives for clients and internal stakeholders
Lead client status meetings, performance reviews, and strategic planning sessions both remotely and on-site
Manage and mentor a team of 1-3 Senior Analysts and/or Analysts
Drive operational excellence and contribute to process improvements that increase efficiency and campaign effectiveness