Sr. Program Strategy & Activation Manager

TireHub • Dunwoody, GA

1d • Onsite

About The Position

TireHub is seeking a Sr. Program Strategy & Activation Manager to own and drive the strategy, vendor relationships, financial performance, field enablement, and cross-functional execution of TireHub programs, primarily TireHub Plus. This role is crucial for enhancing dealer engagement and revenue growth. The ideal candidate will set strategy, manage execution, and continuously improve program performance, ensuring alignment with senior leadership and accountability from vendors.

Requirements

• Bachelor’s degree in Marketing, Sales, or related field required.
• 8+ years’ experience managing marketing, channel, or partner programs with demonstrable end-to-end ownership.
• Proven track record of running complex programs independently with minimal supervision.
• Strong financial acumen, budget management, ROI analysis, and performance reporting.
• Exceptional vendor and stakeholder management, experience negotiating contracts and driving vendor accountability.
• Experience in automotive, aftermarket, retail, or distribution channels.
• Familiarity with CRM/PRM tools, project management platforms (e.g., Asana, Jira) and BI tools (e.g., Tableau, Excel).
• Experience creating field high-impact field enablement programs and training materials.
• Strategic and analytical mindset with the ability to translate data into actionable insights.
• Organized and deadline-driven with a bias for action and comfort with ambiguity.
• Excellent presentation skills to include presentation to senior leadership.
• Experience designing high-impact field enablement programs and training materials.
• Exceptional communications skills across audiences, to include senior leadership.
• Owns outcomes, delivering consistent timely reporting with precision.
• Demonstrates proactive problem-solving, accountability, and measurable program improvements (ROI, adoption).
• Drives dealer value realization and program growth with minimal supervision.

Nice To Haves

• Familiarity with CRM/PRM tools, project management platforms (e.g., Asana, Jira) and BI tools (e.g., Tableau, Excel).

Responsibilities

• Own TireHub owned loyalty programs, primarily TireHub Plus, including strategy, roadmaps, and day-to-day execution.
• Drive cross-functional alignment across Sales, Marketing, and Operations.
• Lead biweekly leadership reviews and deliver monthly performance summaries with strategic recommendations.
• Build and execute go-to-market plans tied to revenue, dealer engagement, and profitability KPIs.
• Own weekly program financial reporting and monthly performance summaries.
• Manage program budget, track and reconcile vendor spend.
• Provide actionable ROI and program health insights to senior leadership.
• Own vendor selection, contracts, reviews, day-to-day communications, and ensure they deliver on service level agreements.
• Run monthly vendor business reviews, making clear recommendations on inclusion, expansion, or removal.
• Negotiate contracts and hold vendors accountable to SLAs and performance expectations.
• Maintain and evolve all training content, playbooks, and field communications.
• Own designs and deliver structured enablement that drives dealer value realization, high adoption rates, and consistent program messaging.
• Own program documentation, SLAs, contracts, and invoicing.
• Ensure end-to-end precision and audit readiness.
• Establish a robust cadence of A/B tests, pilots, and iterative enhancements.
• Surface learnings, scale what works, and sunset ineffective tactics.
• Ensure individual personal adherence to TireHub policies, procedures, and guidelines.
• Complete ongoing training requirements through in-person, virtual or computer-based learning modules as assigned.
• Perform other duties as assigned by their supervisor or another member of Leadership.

Benefits

• No cost health insurance option
• TireHub funded Health Savings Account
• TireHub paid short/long term disability and life insurance benefits
• Paid vacation and holidays
• Parental leave programs
• 401k including TireHub match
• Access to tire discounts, perks, and so much more!
• Access to the TireHub headquarters location in Ravinia Plaza including free parking, free gym, convenient restaurants, outdoor spaces, special events and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior