Sales Account Executive

Lamar Advertising • Rome, GA

6d • Onsite

About The Position

Lamar Advertising Company is hiring a Sales Account Executive for its Rome, Georgia, office. The role develops advertising relationships with local and national businesses and sells outdoor advertising in an assigned territory. The position combines office work with field sales and account servicing. Compensation is salary plus commission, with a stated first-year earning potential of $55,000–$85,000, depending on experience and selling ability, and no commission cap.

The Account Executive is expected to meet sales objectives, build and maintain client relationships, identify new business opportunities, and explain Lamar’s outdoor advertising products. The role includes prospecting, visiting clients, preparing proposals and presentations, monitoring sales activity, and handling administrative responsibilities. The position follows a Monday–Friday schedule and includes less than 10% of nights away from home for travel.

Lamar describes itself as a large outdoor advertising company with more than 360,000 displays across the United States and Canada. The company states that it is committed to sustainable and environmentally friendly business practices and to serving its communities with honesty and integrity.

Requirements

• High school diploma or equivalent.
• Current and valid driver’s license.
• Ability to cold call businesses by phone and in person.
• Ability to make oral presentations and explain information, policies, or procedures.
• Ability to communicate with people from varied social, cultural, economic, and educational backgrounds.
• Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros.
• Ability to adapt to new technology.
• Ability to explain outdoor advertising from installation and product standpoints.
• Ability to write grammatically correct routine business correspondence.
• Ability to perform effectively under fluctuating workloads.
• Skill in selling or promoting outdoor advertisements.
• Skill in establishing rapport and gaining others’ trust.
• Ability to establish and maintain cooperative working relationships.
• Ability to meet a sales quota.
• Working knowledge of general sales techniques.
• Ability to remain motivated and withstand rejection.
• Ability to work independently and follow through with minimal direction.

Nice To Haves

• College degree.
• Previous outdoor advertising experience.
• CRM experience.

Responsibilities

• Meet and exceed sales targets; monitor personal sales data and reports.
• Target businesses in the assigned territory and visit established Lamar clients and competitors’ clients within specified time frames.
• Understand local and national competition and cluster accounts to work them efficiently.
• Identify potential growth areas and open new accounts.
• Use company computer tools to find prospects, follow up on leads, and prepare proposals, written presentations, and research.
• Present to clients regularly and develop presentation skills using computer tools.
• Develop product knowledge and selling skills.
• Participate in sales meetings, regional meetings, seminars, and trade shows.
• Maintain daily, weekly, and monthly sales plans a month in advance.
• Follow up on client production orders and resolve issues that arise.
• Maintain organized, current records of clients and sales activity.
• Make cold calls to businesses by phone and in person.
• Develop long-term advertising relationships and explain Lamar’s outdoor advertising products to customers.

Benefits

• Paid holidays, including 12 paid company holidays.
• First-year earning potential of $55,000–$85,000 including commissions, dependent on experience and selling ability.
• Uncapped commissions.
• Monthly auto and cell allowances for work-related expenses.
• Comprehensive training program and opportunities to participate in Lamar Sales School.
• Multiple medical plan options.
• Hospital, critical illness, and accident coverage.
• Short- and long-term disability coverage.
• Paid parental leave.
• Dental insurance.
• Vision insurance.
• 120 hours of paid time off, increasing with tenure.
• Employee Stock Purchase Plan.
• 401(k) plan with company match.
• Up to $1,200 in employer-paid HSA contributions and cash rewards for participating in the wellness program.
• Ongoing professional development and internal leadership programs.
• Advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED