Revenue & Performance Analyst

Fortidia US•Lakewood, CO

2d•$90,000 - $115,000•Hybrid

About The Position

Fortidia, a Franchisor of AlphaGraphics, PostNet, and World Options, is seeking a Revenue & Performance Analyst for its US Headquarters in Lakewood, CO. This strategic role focuses on defining success metrics across all three US brands, identifying insights for investment, and linking marketing activities and pricing decisions to franchise-level revenue and margin. This is not a reporting or campaign execution role, but rather a strategic analyst position that interprets performance and pricing data to drive action. The Revenue Performance Analyst will serve as the strategic analytical support for the Marketing team, contributing to a marketing organization where every initiative and dollar is connected to revenue and profitability.

Requirements

5 to 8 years of progressive experience across marketing performance, revenue or pricing analysis, growth strategy, demand generation, commercial finance, or marketing operations.
Experience building performance measurement frameworks, not just inheriting and maintaining them.
Strong command of attribution modeling, marketing mix analysis, and ROI-based decision making.
Working knowledge of pricing and profitability drivers, including price and mix analysis and margin impact modeling.
Experience working cross-functionally with IT, BI, Finance, and external agencies as a strategic partner.
Advanced proficiency with Excel or Google Sheets and confidence working with large, multi-source datasets.
Advanced proficiency with analytics and visualization platforms such as GA4, Looker Studio, Tableau, Power BI, or Qlik, plus CRM and marketing automation tools.
Ability to distill complex data into compelling narratives for executive and non-technical audiences.
Comfortable in a PE-backed environment where marketing is held to revenue accountability standards.
Ability to move fluidly between big-picture strategy and granular analysis.
Collaborative spirit, with appreciation of diverse perspectives.
Bold, passionate, tenacious, and curious mindset.

Nice To Haves

Experience in multi-location, franchise, or distributed business models.
Multi-brand portfolio background.
Familiarity with franchise-specific metrics: same-store sales, new center ramp, brand fund ROI, local versus national spend optimization.
Experience supporting or analyzing pricing programs, including price increases, surcharges, or promotional pricing.
SQL or comparable data querying experience.
Experience managing or evaluating media agency performance.
Hands-on familiarity with AI-enabled tools for data preparation, analysis, and reporting, paired with sound judgment in validating outputs and sources.
Experience building or owning dashboards used by senior leadership or board-level stakeholders.

Responsibilities

Design and own the end-to-end measurement framework across all brands and channels, building attribution models that connect marketing activity to franchise-level revenue.
Establish the KPI hierarchy and create reporting cadences for the marketing team, senior leadership, and brand stakeholders.
Build measurement across paid, organic, email, local, national, and partner channels.
Ensure consistent measurement and analysis of the customer base, including new, recurrent, and lost customers (churn), in accordance with Group standards.
Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost.
Define what is measured, why it matters, and how it connects to business objectives.
Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders.
Extend measurement beyond top-line revenue to include price, mix, and margin.
Own the analytical case behind pricing across the US portfolio, measuring both recommendations and field adoption.
Analyze revenue, volume, price, mix, and margin across products and services for all three brands.
Build the business case for recommended pricing guidance, price increases, surcharges, and promotional structures.
Track adoption of pricing guidance across the system, identify discrepancies, and recommend corrective actions.
Quantify the revenue and margin impact of promotional offers and national campaigns.
Monitor competitor pricing through structured benchmarking, public disclosures, and other market sources.
Partner with Finance and the Revenue and Pricing team on variance analysis against Budget and Forecast.
Mine historical performance, identify patterns and gaps, and deliver strategic briefings that shape investment and pricing decisions with recommendations.
Analyze performance across the portfolio to surface opportunities, underperformance, and emerging patterns.
Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, pricing, and priorities.
Develop scenario modeling and forecasting to pressure-test plans before committing resources.
Translate data into formats that non-technical stakeholders can act on immediately.
Support yearly target creation and related recurrent measurement for customer analysis.
Own the initiative tracker: a living view of all active programs with defined success criteria and measurement plans.
Monitor initiative health in real-time, flag risks early, and propose corrective actions proactively.
Ensure every program has a documented post-mortem to build institutional knowledge.
Synthesize cross-channel performance to identify compounding effects, cannibalization, or blind spots.
Partner with IT and BI on data infrastructure, reporting systems, CRM integration, and attribution tooling.
Work with Finance on ROI modeling, budget forecasting, margin analysis, and Advertising and Development fund analysis.
Coordinate with the Group Revenue and Pricing team to ensure US analysis feeds and aligns with international reporting.
Manage the performance relationship with outside media agencies, holding them to KPIs and evaluating spend effectiveness.
Collaborate with field marketing to ensure local programs are measured and optimized alongside national efforts.
Build competitive benchmarking into the performance rhythm: share of voice, positioning, pricing, channel effectiveness.
Run recurring customer base analysis across brands and markets covering acquisition, retention, and portfolio dynamics.
Integrate external signals such as industry shifts, platform changes, input costs, and economic conditions into recommendations.
Support executive presentations and board materials with narratives linking marketing and pricing decisions to growth.
Identify emerging channels, technologies, and tactics worth testing based on performance potential.
Coach team members on shifting from activity reporting to outcome-based accountability.
Develop templates, dashboards, and playbooks to raise the performance maturity of the marketing organization.
Establish and document testing frameworks including A/B, multivariate, and holdout as standard operating procedure.