Revenue Marketing Manager

TripleLift•Chicago, IL

4d•$80,000 - $110,000

About The Position

TripleLift is looking for a Revenue Marketing Manager to join their Revenue Marketing team. This role is responsible for turning high-priority business initiatives into measurable go-to-market programs. The manager will collaborate across Marketing, Sales, Product Marketing, RevOps, Finance, Partnerships, Design, and Events to build campaigns that drive account engagement, sales activation, product adoption, and pipeline impact. This is a high-impact role for someone who is both strategic and operational, comfortable building campaign strategy, managing cross-functional launches, aligning with Sales, working through RevOps requirements, reviewing performance data, and improving future strategies. The goal is to ensure marketing creates measurable revenue impact.

Requirements

6 to 8+ years of experience in B2B marketing, revenue marketing, demand generation, ABM, GTM strategy, or campaign management
Experience working closely with Sales teams
Strong project management and cross-functional coordination skills
Familiarity with HubSpot, Salesforce, campaign tracking, and marketing attribution
Experience building campaign briefs, launch plans, sales plays, and performance readouts
Ability to manage multiple priorities in a fast-moving environment
Strong communication skills and attention to detail
A practical, revenue-oriented mindset

Nice To Haves

Experience in adtech, martech, SaaS, media, or B2B technology
Experience supporting product launches or product marketing programs
Familiarity with ABM tools, intent data, enrichment platforms, or marketing automation
Experience partnering with RevOps and Finance
Experience supporting enterprise sales, agency relationships, DSPs, or platform partnerships

Responsibilities

Build and Execute GTM Programs: Bring TripleLift’s priority initiatives to market, including product launches, sales campaigns, vertical plays, partner programs, and account-based marketing motions. This includes building campaign briefs, timelines, and workback plans; coordinating cross-functional GTM programs from planning through execution; partnering with Product Marketing to translate narratives into actionable campaigns; ensuring each campaign has a clear audience, message, sales motion, budget, and measurement plan; and managing program updates, launch checklists, and post-campaign readouts.
Partner With Sales to Drive Account Activation: Work directly with Sales to ensure marketing programs lead to action. This involves building sales activation plans for priority campaigns, defining target accounts and follow-up motions, partnering on messaging, talk tracks, outreach copy, and enablement materials, ensuring sellers know which accounts to work and what action to take, and tracking whether campaigns are creating meetings, opportunities, and account progression.
Lead ABM and Revenue Programs: Support account-based programs across strategic advertisers, agencies, DSPs, partners, and priority verticals. This includes building account-based plays by product, segment, vertical, or account tier; coordinating email, paid media, web, events, content, social, and sales outreach; partnering with Sales and RevOps on account selection, engagement tracking, and reporting; helping scale repeatable programs across priority account segments; and ensuring campaigns are trackable and measurable.
Ensure Campaigns Are Trackable and Measurable: Work with RevOps to ensure campaigns can be measured before they launch. This involves defining campaign tracking requirements, coordinating HubSpot and Salesforce setup needs, ensuring routing, attribution, campaign naming, and reporting are in place, monitoring campaign performance and sales follow-up, and helping build reporting around pipeline sourced, pipeline influenced, meetings created, product adoption, and opportunity acceleration.
Support Budget and Program Governance: Help bring discipline to how marketing programs are prioritized and funded. This includes building business cases for meaningful marketing investments, helping evaluate programs based on strategic alignment, revenue impact, sales commitment, product readiness, RevOps readiness, and expected return, supporting quarterly planning and budget prioritization, and partnering with Finance and Marketing leadership to ensure spend is tied to outcomes.