About The Position

The Retail Territory Manager oversees and drives sales and operational performance within a designated geographic area in the convenience store industry. The role builds and maintains relationships with store owners and managers, supports product availability, promotes brand growth and customer satisfaction, and works with internal teams and external clients to implement sales strategies and support accounts. Frequent travel within the assigned territory is required. Relocation is not offered; candidates must live within the territory or nearby. The position requires continuous availability to respond to urgent situations, including outside standard business hours. The role includes regular store visits and may involve standing, frequent walking, lifting and moving items, and bending, squatting, kneeling, reaching, and twisting. Maximum object weight is 50 pounds, with frequent lifting of 10–25 pounds. Reasonable accommodations may be made for qualified individuals.

Requirements

  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to handle difficult conversations and identify the root cause of issues by discounting extraneous details.
  • Strong organizational and time-management skills to manage multiple accounts and priorities.
  • Ability to work independently and as part of a team in a fast-paced, results-driven environment.
  • Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word, and CRM software.
  • Bachelor's degree in business, marketing, or a related field, or equivalent work experience.
  • Three to five years of experience in sales or territory management; convenience store, retail, or consumer goods industry experience is preferred.
  • Proven track record of meeting or exceeding sales targets.
  • Strong understanding of convenience store operations, merchandising, and inventory management.
  • Willingness to travel frequently within the assigned territory.
  • Valid driver's license and reliable transportation.
  • Ability to travel, stand for extended periods, walk frequently, and lift and move items up to 50 pounds (frequently 10–25 pounds).
  • Ability to bend, squat, kneel, reach, and twist as needed to restock or organize shelves.
  • Ability to handle emergency situations and work a schedule that allows continuous availability, including outside standard business hours.

Nice To Haves

  • Bachelor's degree in business, marketing, or a related field.
  • Experience in the convenience store, retail, or consumer goods industry.

Responsibilities

  • Develop and execute a territory-specific sales plan to achieve revenue goals and grow market share.
  • Identify and pursue new business opportunities and potential accounts to expand the customer base.
  • Monitor sales trends and customer feedback to identify opportunities for product and service improvements.
  • Analyze competitor activity and market conditions and adjust strategies accordingly.
  • Build and maintain relationships with convenience store owners, operators, and managers.
  • Serve as the primary contact for customer inquiries, concerns, and issues, resolving them professionally and promptly; remain on call to stores during business hours, nights, and weekends.
  • Conduct regular site visits to review product placement, inventory management, and store conditions.
  • Oversee product placement, inventory levels, and merchandising standards throughout the territory.
  • Work with store managers to ensure product availability, minimize stockouts, and manage deliveries.
  • Conduct product training for customers to improve product knowledge and drive sales.
  • Coordinate with sales, marketing, and operations teams on sales initiatives and promotional campaigns.
  • Provide sales forecasts, activity reports, and customer feedback to area management.
  • Assist in developing territory-specific marketing strategies and promotional efforts to maximize brand visibility.
  • Track and analyze sales growth, customer satisfaction, inventory turnover, and other key performance indicators.
  • Develop improvement plans for underperforming accounts, coach store staff, and recommend solutions.
  • Stay informed about industry trends, customer preferences, and new product offerings.
  • Perform additional duties as assigned based on business needs.
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