Retail Store Manager -- AT&T Authorized Retailer

Prime Communications Wireless Services • Rio Rancho, NM

1d • $50,000 - $70,000

About The Position

Prime Communications is hiring a Retail Store Manager (RSM) to lead the overall success of an AT&T authorized retail store. The manager leads sales performance, coaches the team, ensures operational excellence, and delivers an outstanding customer experience. The role includes developing Assistant Store Managers and Retail Sales Consultants while fostering accountability, teamwork, and growth. Prime Communications describes itself as the largest authorized AT&T retailer in the U.S., with over 2,000 locations across 48 states, and offers leadership training and career advancement opportunities.

Requirements

• At least 6 months of retail management or leadership experience.
• 1–2 or more years of retail, sales, or customer service experience.
• High school diploma or GED.
• At least 18 years old and legally authorized to work in the United States.
• Ability to work at least 40 hours per week, including evenings, weekends, and holidays as business needs require.
• Ability to stand for extended periods, perform inventory tasks, and lift up to 10 pounds.
• Reliable transportation and ability to travel to nearby store locations when needed.
• Successful completion of all required AT&T and Prime Communications training.

Responsibilities

• Lead, coach, and develop a high-performing sales team to achieve and exceed sales goals.
• Deliver exceptional customer experiences while promoting AT&T products and services.
• Drive store performance through coaching, role-playing, and performance management.
• Recruit, train, and develop future leaders while creating a positive, engaging work environment.
• Manage daily store operations, merchandising, inventory, scheduling, and operational compliance.
• Partner with the District Manager to execute company initiatives, product launches, and business strategies.
• Protect company assets and maintain policy compliance while ensuring operational excellence.
• Build strong relationships in the local community while representing the AT&T brand.

Benefits

• Competitive base salary plus performance-based bonus opportunities ($50,000–$70,000+ annually based on performance).
• Leadership training and career advancement opportunities.
• Medical, dental, and vision benefits.
• Paid time off.
• 401(k).
• Employee discounts on AT&T products and services.
• Supportive team environment with ongoing leadership development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED