Retail Store Manager -- AT&T Authorized Retailer

Prime Communications Wireless Services • Chapel Hill, NC

5d • $50,000 - $70,000

About The Position

Prime Communications is hiring a Retail Store Manager (RSM) to oversee the overall success of an AT&T authorized retail store. The manager leads sales performance, coaches team members, ensures operational excellence, and delivers an outstanding customer experience. The role includes developing Assistant Store Managers and Retail Sales Consultants while fostering accountability, teamwork, and growth. Prime Communications describes itself as the largest authorized AT&T retailer in the U.S., with more than 2,000 locations across 48 states, and emphasizes promoting from within and providing leaders with training and support.

Requirements

• At least 6 months of retail management or leadership experience.
• 1–2 or more years of retail, sales, or customer service experience.
• High school diploma or GED.
• At least 18 years old and legally authorized to work in the United States.
• Able to work a minimum of 40 hours per week, including evenings, weekends, and holidays as business needs require.
• Able to stand for extended periods, perform inventory tasks, and lift up to 10 pounds.
• Reliable transportation and ability to travel to nearby store locations when needed.
• Successfully complete all required AT&T and Prime Communications training.

Responsibilities

• Lead, coach, and develop a high-performing sales team to achieve and exceed sales goals.
• Deliver an exceptional customer experience while promoting AT&T products and services.
• Drive store performance through coaching, role-playing, and performance management.
• Recruit, train, and develop future leaders while creating a positive, engaging work environment.
• Manage daily store operations, merchandising, inventory, scheduling, and operational compliance.
• Partner with the District Manager to execute company initiatives, product launches, and business strategies.
• Protect company assets and maintain policy compliance.
• Build relationships within the local community while representing the AT&T brand.

Benefits

• Competitive base salary plus performance-based bonus opportunities ($50,000–$70,000+ annually based on performance).
• Leadership training and career advancement opportunities.
• Medical, dental, and vision benefits.
• Paid time off.
• 401(k).
• Employee discounts on AT&T products and services.
• Supportive team environment with ongoing leadership development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED