Retail Sales Manager

Luv Bridal•Los Angeles, CA

4d•Onsite

About The Position

LUV Bridal is seeking a Sales Manager to help stylists develop their skills and deliver a welcoming, personal bridal experience while driving showroom sales performance. Reporting to the Showroom Manager, the Sales Manager leads the sales floor, coaches stylists in the moment, uses sales insights to identify practical next steps, and styles select appointments while balancing individual sales responsibilities with floor needs. The role includes guiding daily appointment flow, supporting team development and onboarding, monitoring sales and client experience measures, maintaining accurate client and order records, and partnering with the Showroom Manager on staffing, scheduling, priorities, and team growth. When designated to lead in the Showroom Manager’s absence, the Sales Manager coordinates the floor within established policies and approval limits. LUV Bridal describes its workplace as inclusive, supportive, generous, collaborative, and focused on hospitality, excellence, and team development. The role offers competitive compensation with performance-based incentives, growth potential, and access to training, leadership development, and mentorship.

Requirements

At least three years of sales leadership experience in retail, luxury, or hospitality.
A track record of achieving sales goals and helping others improve through coaching.
Confidence using sales reports to identify trends, set priorities, and measure progress.
Clear communication, thoughtful problem-solving, and an encouraging, accountable coaching style.
Strong organization and the ability to stay calm and present during busy appointments.
An interest in fashion and hospitality, with a commitment to making every bride and team member feel welcome.
Availability to work weekends, evenings, and peak business periods as needed.

Nice To Haves

Bridal or appointment-based selling experience.

Responsibilities

Guide daily appointment flow, assign appointments, and support stylists throughout the day, particularly during peak hours.
Coach stylists to understand each bride’s vision, budget, and timeline; make thoughtful recommendations; and confidently ask for the sale.
Style select appointments while balancing personal sales responsibilities with the needs of the sales floor.
Partner with the Showroom Manager on staffing needs, appointment scheduling, and daily priorities.
When designated to lead in the Showroom Manager’s absence, coordinate the sales floor within established policies and approval limits.
Help resolve appointment concerns with care and sound judgment, involving the Showroom Manager when additional support or approval is needed.
Observe appointments and provide clear, timely feedback to strengthen stylist skills.
Lead daily huddles and regular coaching conversations to set priorities, recognize progress, and build accountability.
Support new stylist onboarding and ongoing education on gowns, accessories, product knowledge, and the LUV appointment process.
Identify development needs and partner with the Showroom Manager on performance improvement and team growth.
Drive progress toward showroom and individual sales goals, including conversion, average order value, and accessory sales.
Review daily and weekly results with the Showroom Manager, identify opportunities, and follow through on action plans.
Monitor appointment attendance and client satisfaction using established measures, and coach the team on preparation, follow-up, and service.
Maintain accurate order entry, appointment notes, client records, and follow-up.