Retail Sales Manager

Michaels Stores•Wilmington, DE

19d•Onsite

About The Position

The Retail Sales Manager leads and champions a high-performing selling culture across the store, driving strong sales results and an engaging customer experience. The role oversees front-end and service operations, ensuring consistent execution of selling behaviors, brand standards, and operational expectations. The Sales Manager supports key sales and service KPIs through effective leadership, customer-focused coaching, and efficient day-to-day execution. The position assists the Store Manager with SOPs and company programs, maintains compliance with applicable laws and requirements, and holds the team accountable for company policies, store conditions, and results. It provides Manager-on-Duty coverage and oversees customer-facing services and in-store programs, including POS and Self-Checkout, balloons and birthday parties, Loyalty Rewards, MCC/Extend services in the U.S., Knit & Sew Shop and Cut Bar, BOPIS and Same Day Delivery, and Custom Framing operations where applicable. The Sales Manager trains, coaches, and develops team members and partners in maintaining asset protection practices. The role requires frequent customer interaction in a fast-paced retail setting. Work hours include nights, weekends, and early mornings. Physical demands include standing for long periods, moving throughout the store, bending, lifting, carrying, reaching, stretching, climbing ladders or step stools, and repetitive motions. The role may require lifting, carrying, pushing, or pulling merchandise and fixtures weighing up to 25–50 pounds, with or without reasonable accommodation.

Requirements

3+ years of retail leadership experience.
Ability to remain standing for long periods and move throughout the store.
Ability to bend, lift, carry, reach, and stretch regularly.
Ability to lift, carry, push, and pull merchandise and fixtures weighing up to 25–50 pounds, with or without reasonable accommodation.
Ability to climb ladders or step stools to stock and retrieve products.
Ability to perform repetitive motions, including scanning items, stocking shelves, and operating POS equipment.
Ability to work in a fast-paced environment with frequent customer interactions.
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

Responsibilities

Assist the Store Manager in leading and managing adherence to Standard Operating Procedures (SOPs) and Company programs to ensure compliance with applicable laws and requirements.
Ensure execution of Company policies and standards, holding the team accountable for store conditions and results.
Model and coach best-in-class Customer Experience and ART of Selling behaviors to drive conversion and customer satisfaction.
Provide Manager-on-Duty (MOD) coverage, maintaining floor leadership, service standards, and operational continuity.
Ensure accurate and efficient use of POS and Self-Checkout systems.
Oversee the balloons business, birthday party operations, and other in-store programs and events.
Promote and enroll customers in the Loyalty Rewards Program to drive retention and repeat visits.
Champion MCC/Extend services in the U.S., ensuring team awareness and customer adoption of protection plans and offerings.
Drive sales and operational excellence in the Knit & Sew Shop, including oversight of the Cut Bar experience.
Ensure efficient execution of BOPIS and Same Day Delivery order fulfillment and omni-channel service.
Support Custom Framing operations, including customer consultations and coordination with the frame shop in select volume frame shops.
Train, coach, and develop team members through structured onboarding and ongoing skill-building across assigned departments.
Partner in maintaining strong Asset Protection practices to reduce shrink through awareness, compliance, and safe operations.
Perform other duties as assigned.