Retail Media Senior Associate

PMG•Boston, MA

About The Position

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With At PMG, our Retail Media team helps brands grow through connected, thoughtful marketplace strategies that bring together audience understanding, strong creative, smart investment decisions, and rigorous performance analysis. This team works across major retail media platforms to build programs that do more than drive short-term results—they help clients create stronger, more consistent brand and commerce experiences. As a Director in Retail Media, you’ll work closely with client leaders, media specialists, analysts, retail operations partners, and creative teams to shape the direction of retail media programs across a portfolio of business. You’ll serve as a senior strategic partner both internally and externally, helping teams connect daily performance with broader business goals, category dynamics, and long-term growth opportunities. This role is highly collaborative and well-suited for someone who enjoys leading through complexity, bringing clarity to fast-moving environments, and helping others do their best work. You’ll guide cross-functional planning, strengthen team operations, mentor rising talent, and build trusted relationships with client stakeholders by offering clear recommendations and thoughtful leadership.

Requirements

8+ years of experience in retail media, digital media, or marketplace advertising, with a bachelor’s degree or equivalent work experience.
Strong experience leading retail media strategy across large or complex client businesses.
Deep knowledge of audience strategy, campaign performance, and multi-channel marketing.
Confidence managing senior client relationships and guiding conversations that influence decisions and build trust.
Strong skills in forecasting, budget management, reporting, and performance analysis.
Experience leading teams and developing others through clear feedback, coaching, and thoughtful support.
A collaborative approach and the ability to work closely with cross-functional partners to keep work connected and moving forward.
Comfort using tools such as Velocity, Excel, and SQL to support planning, analysis, and decision-making.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Responsibilities

Lead retail media strategy across a portfolio of clients, ensuring plans support business goals, category opportunities, and long-term growth.
Guide senior client relationships by bringing clear recommendations, strong judgment, and a steady point of view.
Oversee investment strategy, forecasting, pacing, and performance across major retail media platforms, including Amazon, Walmart Connect, and Instacart.
Partner with Analytics, Creative, Retail Operations, and other media teams to build connected programs that are measurable and well executed.
Use performance data, market signals, and platform changes to shape smarter strategies and identify new opportunities for clients.
Lead and develop team members, supporting strong work, clear direction, and continued growth across the retail media team.
Improve ways of working across the practice by helping build stronger processes, better planning, and more consistent quality.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.