Brand Media Senior Associate

PMG•Dallas, NY

5d•Hybrid

About The Position

PMG, a global independent marketing services and technology company, is seeking a Brand Media Senior Associate to join their collaborative team. This role involves crafting innovative and impactful media strategies for clients, working with cross-functional teams, media professionals, and third-party publishers. The team values creativity, data-driven decision-making, and a passion for delivering meaningful results. The Senior Associate will guide and mentor team members, foster collaboration, and ensure client expectations are exceeded, playing a key role in helping brands connect with their audiences and drive lasting results.

Requirements

3+ years in digital media strategy, campaign management, media partnerships, or a related field.
Bachelor’s degree or equivalent experience.
Expertise in Account Planning and Brand Media.
Hands-on experience with Content Creation.
Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies.
Strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior.
Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel.
Advanced skills in relationship building and fostering trusted partnerships with media platforms and internal stakeholders.
Commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation.
Customer-focused mindset that seeks opportunities to deliver meaningful value.
Dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships.

Responsibilities

Take the lead on day-to-day execution of cross-channel media campaigns, ensuring alignment with client goals and strategies.
Manage core media operations, including partner coordination, campaign optimization, and performance analysis across various channels.
Build and nurture strong relationships with media partners, working collaboratively to develop creative and effective campaigns.
Analyze data and research to identify the best partners for reaching target audiences, leveraging performance history and audience insights.
Contribute to the RFP process, evaluate proposals, negotiate rates, and help design bespoke campaigns tailored to client needs.
Share campaign performance updates and actionable insights with clients and internal teams.
Get hands-on with high-impact projects, helping to drive innovation and success for client campaigns.
Share knowledge by mentoring junior team members, equipping them with best practices in Brand Media.
Utilize AI, automation, and technology to elevate work quality and efficiency, streamline processes, and enable faster, more informed decision-making.