LN Media & Sponsorship || Senior Brand Manager

Live Nation Worldwide • New York, NY

5d

About The Position

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. The Brand Management Team is described as the 'get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within Live Nation’s Media & Sponsorship division.' This role is for individuals who are resourceful, ambitious, and strategic-minded and thrive in an environment full of variables and unknowns, not for those who prefer to sit at a desk and write white papers. The job involves leading day-to-day relationships and activities of Live Nation’s strategic marketing partnership with top corporate brands, with an emphasis on festivals, venues, and social content. The role may work across multiple categories and is directly involved in maximizing client relationship value and the performance of client’s entertainment marketing programs.

Requirements

• 5-7 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies.
• 1-3 years of employee and/or agency team management experience.
• Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines.
• Excellent communication skills – written, verbal, presentation and visual storytelling.
• A proactive, collaborative, and organized working style.
• Excellent interpersonal skills for building relationships internally and externally.
• Track record of working with recognizable global brands and growing client relationships.
• Experience with marketing programs across physical and digital components preferred.
• Record of success building, selling, and delivering innovative marketing programs with measurable results.
• Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications.
• Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications.
• Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends.
• Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice.
• Strong financial management skills including ability to manage multiyear budgets and forecast with confidence.
• Ability to examine and interpret results, auditing for errors and highlighting opportunities and trends.
• Maintains composure and leads effectively in live-event environments and high-pressure, time-sensitive challenges.

Responsibilities

• Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism.
• Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation.
• Manages/Oversees the successful delivery of the full lifecycle of sponsorship programs including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals.
• Supports or leads (depending on situational needs) key client meetings throughout the year (i.e., periodic status meetings, mid-campaign reviews, end of year recap/renewal discussions, etc.) to ensure alignment between LN & client on strategy, delivery and performance of partnership.
• Actively contributes to the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs.
• Manage the financial health of sponsorship programs by forecasting precisely, partnering across teams to optimize spend and mitigate budget risks, and serving as the account lead to ensure accurate financial reporting and revenue recognition.
• Supports the definition of program Key Performance Indicators (KPI) that Live Nation can directly impact and manages the measurement and optimization of those performance metrics.
• Explores and applies cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development.
• Meaningfully impacts department wide development initiatives that improve overall team efficiency and effectiveness.
• Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients.
• Continuously strengthens day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs.
• Supports Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships.
• Proactively supports peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns.

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets
• Generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match
• Stock reimbursement program
• New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Volunteer time off
• Crowdfunding match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed