LN Media & Sponsorship || Senior Brand Manager

Live Nation Entertainment • New York, NY

6d

About The Position

The Brand Manager leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. This role will have an emphasis on festivals, venues, and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on: Client Relationship Service, Program Activation & Performance, Financial Performance, Budget Planning & Reporting, Team Management & Development, and Innovation & Growth.

Requirements

• 5-7 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
• 1-3 years of employee and/or agency team management experience
• Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
• Excellent communication skills – written, verbal, presentation and visual storytelling
• A proactive, collaborative, and organized working style
• Excellent interpersonal skills for building relationships internally and externally
• Track record of working with recognizable global brands and growing client relationships
• Experience with marketing programs across physical and digital components preferred
• Record of success building, selling, and delivering innovative marketing programs with measurable results
• Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
• Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications
• Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends
• Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice
• Strong financial management skills including ability to manage multiyear budgets and forecast with confidence
• Ability to examine and interpret results, auditing for errors and highlighting opportunities and trends
• Maintains composure and leads effectively in live-event environments and high-pressure, time-sensitive challenges

Responsibilities

• Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism
• Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation
• Manages/Oversees the successful delivery of the full lifecycle of sponsorship programs including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals
• Supports or leads (depending on situational needs) key client meetings throughout the year (i.e., periodic status meetings, mid-campaign reviews, end of year recap/renewal discussions, etc.) to ensure alignment between LN & client on strategy, delivery and performance of partnership
• Actively contributes to the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs
• Manage the financial health of sponsorship programs by forecasting precisely, partnering across teams to optimize spend and mitigate budget risks, and serving as the account lead to ensure accurate financial reporting and revenue recognition.
• Supports the definition of program Key Performance Indicators (KPI) that Live Nation can directly impact and manages the measurement and optimization of those performance metrics
• Explores and applies cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development
• Meaningfully impacts department wide development initiatives that improve overall team efficiency and effectiveness
• Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
• Continuously strengthens day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs
• Supports Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
• Proactively supports peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets
• Generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match
• Stock reimbursement program
• New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Volunteer time off
• Crowdfunding match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed