LN Media & Sponsorship || Brand Director

Live Nation Worldwide•New York, NY

6h•$100,000 - $110,000

About The Position

Live Nation Entertainment is the world’s leading live entertainment company. The Brand Management Team within Live Nation’s Media & Sponsorship division is responsible for making clients look like rock stars. This team is composed of resourceful, ambitious, and strategic-minded individuals who thrive in dynamic environments. The Brand Director role focuses on leading day-to-day relationships and activities for Live Nation’s strategic marketing partnerships with top corporate brands, with an emphasis on festivals and digital engagement platforms, particularly within the FinTech space. The role involves maximizing client relationship value and the performance of their entertainment marketing programs.

Requirements

9-12 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies.
5+ years of employee and/or agency team management experience.
Experience managing a portfolio of customers or clients with $5M+ in annual revenue.
Experience with FinTech brands, loyalty platforms, product marketing and go-to-market strategy development.
Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines.
Excellent communication skills – written, verbal, presentation and visual storytelling.
A proactive, collaborative, and organized working style.
Excellent interpersonal skills for building relationships internally and externally.
Track record of working with recognizable global brands and growing client relationships.
Experience with marketing programs across physical and digital components.
Record of success building, selling, and delivering innovative marketing programs with measurable results.
Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications.
Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications.
Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends.
Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice.
Strong financial management skills including ability to manage multiyear budgets and forecast with confidence.
Ability to examine and interpret results, auditing for errors and highlighting opportunities and trends.
Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary.
Ability to use data-informed decision making across program enhancements, budgeting and optimization partnerships.

Responsibilities

Represents Live Nation with integrity, respect, inclusivity, collaboration, and professionalism.
Provides professional, responsive service and communication to clients, aiming to exceed expectations and build trust.
Owns the successful delivery of the full lifecycle of sponsorship programs, including planning, execution, measurement, and reporting, to optimize client Net Promoter Scores (NPS) and sponsorship renewals.
Commands strategic client meetings throughout the year to drive alignment on strategy, delivery, and partnership performance.
Directs the strategic planning and execution of key client activations across Live Nation assets (venues, festivals, promotions, media, hospitality, content).
Drives the financial strategy of sponsorship programs by translating forecasts and performance data into actionable insights for optimization and investment decisions.
Partners with finance leadership to ensure alignment on reporting and revenue recognition.
Owns the definition of program Key Performance Indicators (KPIs) that Live Nation can directly impact and manages their measurement and optimization.
Explores, applies, and shares cutting-edge marketing trends, emerging technologies, and industry best practices to enhance sponsorship programs and foster team learning.
Champions and drives department-wide development initiatives to improve team efficiency and effectiveness.
Develops, grows, and optimizes relationships with key Live Nation teams (Digital, Social Media, Promotions, Talent, Content Production, Legal, Finance, Research) to ensure desired program delivery and results.
Focuses on growing senior key client relationships to impact strategic direction, renewals, and growth, while also exploring and delivering unreasonable hospitality experiences.
Serves as a primary partner to the VP of Brand Management, Creative team, and Integrated Marketing team in developing strategic client roadmaps, creative programs, and new business opportunities.
Reviews, edits, and strategically negotiates deal points and contracts for prospective client programs, collaborating with Sales and Legal teams.
Leads and champions peer support and mentorship initiatives, facilitating the assimilation of new staff and guiding the professional growth of early-career professionals and College Associates/Interns.
Stewards critical internal engagement activities tied to brand partnerships, including strategic account reviews, annual planning, internal check-ins, and renewal roadmaps.
Develops detailed knowledge of clients' industries/businesses to create and close incremental business development opportunities.
Critically analyzes Live Nation's resource investment (people, budgets, focus) in client program delivery to achieve and exceed objectives.
Prepares mitigation plans and thoroughly understands financial implications for both client performance and Live Nation.