LN Media & Sponsorship || Brand Manager

Live Nation Worldwide • New York, NY

2d • Hybrid

About The Position

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. The Brand Management Team is described as the 'get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within Live Nation’s Media & Sponsorship division.' They are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. This role is for someone who is ready to do the best work of their life, not someone who likes to sit at a desk, write white papers, and theorize on how things should work.

Requirements

• 2-5 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies.
• Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines.
• Excellent communication skills – written, verbal, presentation and visual storytelling.
• A proactive, collaborative, and organized working style.
• Excellent interpersonal skills for building relationships internally and externally.
• Solutions-driven with proven ability to think through and solve complex issues.
• Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications.
• Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications.
• Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends.
• Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice.

Nice To Haves

• Work with recognizable global brands preferred.
• Experience with marketing programs across physical and digital components preferred.

Responsibilities

• Lead the day-to-day relationship management and execution of Live Nation’s strategic marketing partnerships with leading corporate brands.
• Support partnership programs across festivals, venues, on-site experiential activations, media and promotions, social marketing, and insights.
• Maximize client value and program performance across multiple brand categories.
• Manage client relationships and provide professional, responsive service and communication that exceeds expectations and builds trust.
• Support the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals.
• Coordinate client status calls/meetings including preparation of agendas, distributing pre-read materials, stewarding discussions, and delivering post-call notes.
• Support the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs.
• Ensure accurate, on-time financial reporting for sponsorship programs by processing invoices, reconciling expenses to budget, managing client billing, and maintaining Salesforce profitability plans.
• Gather, analyze, and package key metrics, learnings, and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment.
• Explore and apply cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development.
• Support department-wide development initiatives that improve overall team efficiency and effectiveness.
• Develop and grow relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure desired program delivery and results for clients.
• Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs.

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets
• Generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match
• Stock reimbursement program
• New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Volunteer time off
• Crowdfunding match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed