Retail Market Manager NYC

KREWE•New York, NY

8d•$120,000•Onsite

About The Position

KREWE is seeking a Retail Market Manager to lead its New York City retail market across the Meatpacking and Soho locations. The role is accountable for sales, profitability, customer experience, team development, operational excellence, clienteling, and local market activation. The Market Manager connects the stores with KREWE’s In-Person leadership team, ensuring both locations meet KREWE Standards while identifying ways to drive traffic, strengthen customer loyalty, and grow the market. Based at the New York flagship, this leader oversees two locations and maintains a hands-on presence on the sales floor while also setting strategy for the broader NYC business. At the Meatpacking flagship, the role also oversees the guest experience at Patula, KREWE’s food and wine bar, partnering with the Food & Beverage team on hiring, staffing, and daily operations. The position is responsible for integrating Patula into the broader KREWE experience and delivering consistent, elevated hospitality across retail and food and beverage.

Requirements

7+ years of progressive retail leadership experience, preferably in luxury, fashion, eyewear, accessories, beauty, hospitality, or another premium consumer environment.
Demonstrated success driving sales, profitability, customer experience, and operational performance.
Strong understanding of retail P&L management, payroll, labor planning, sales forecasting, and store KPIs.
Proven ability to recruit, develop, coach, and retain high-performing retail teams.
Strong clienteling and relationship-building experience and understanding of luxury or premium customer expectations.
Strong understanding of hospitality and the ability to create a cohesive customer experience across multiple touchpoints.
Strong analytical skills and ability to translate store and market data into clear actions.
Excellent communication and cross-functional partnership skills.
Highly organized and comfortable balancing direct store leadership with broader market-level responsibilities.
Hands-on leadership style and willingness to remain close to the sales floor, customers, and store teams.
Entrepreneurial, solutions-oriented, and comfortable operating in a fast-paced, founder-led environment.

Nice To Haves

Previous experience directly managing a high-volume flagship or complex retail location.
Experience overseeing multiple locations, markets, or Store Managers.
Experience working within or alongside hospitality, food and beverage, experiential retail, or other service-driven concepts.
Experience developing local partnerships, events, activations, or community-based traffic-driving initiatives.

Responsibilities

Lead day-to-day performance of the NYC market, including sales, profitability, staffing, scheduling, payroll, customer experience, operations, and team development.
Own market sales performance and profitability, including annual sales, optical, and event goals.
Analyze sales, traffic, conversion, UPT, ATV, payroll, product performance, and other KPIs to identify opportunities and drive action.
Develop short- and long-term strategies to grow the NYC market and maximize performance across both locations.
Partner with Store Leaders to set performance expectations and identify opportunities in sales, productivity, team performance, and customer experience.
Mentor and support Store Leaders’ development while maintaining clear ownership of their day-to-day businesses.
Ensure KREWE Guest Experience, visual brand standards, and operational processes are consistently executed across NYC locations.
Coach team members in real time on the sales floor and support consistent delivery of KREWE Standards.
Oversee the guest experience at Patula in the Meatpacking flagship and ensure it is integrated into the broader KREWE customer journey.
Partner with the Food & Beverage team on Patula hiring, staffing, operations, service standards, and business needs while maintaining ownership of the flagship’s overall customer experience.
Coordinate retail and Patula teams to create a cohesive hospitality experience that supports engagement, traffic, and customer loyalty.
Work with the Food & Beverage team to identify programming, events, and experiences connecting Patula with the broader Meatpacking business.
Drive clienteling across the NYC market to strengthen customer relationships, increase repeat business, and build brand loyalty.
Build relationships with local businesses, hotels, restaurants, community partners, and culturally relevant organizations to increase awareness, traffic, and incremental revenue.
Partner with Marketing and Brand teams on events, launches, activations, and local opportunities that support customer acquisition and revenue growth.
Recruit, hire, onboard, train, certify, and develop high-performing retail team members across the NYC market.
Partner with the Food & Beverage team on Patula hiring and talent needs.
Manage staffing levels, schedules, and payroll to support revenue and profitability goals.
Ensure NYC retail team members are trained and certified as KREWE Experts and maintain product knowledge across sun, optical, lens offerings, and the KREWE brand.
Maintain compliance with operational and optical processes, including lens-fill procedures and custom non-prescription lenses.
Maintain store presentation, merchandising, product organization, plantscapes, and the overall physical environment.
Communicate cross-functional needs with In-Person leadership, including Operations, Planning, Visual, Marketing, and Food & Beverage, to execute company priorities in the NYC market.
Provide regular market-level performance updates, insights, risks, and opportunities to In-Person leadership and HQ partners.
Support new store openings, activations, temporary residencies, and other market growth initiatives as needed.