Retail Execution Specialist - Grand Rapids, MI

The Coca-Cola Company•Grand Rapids, MI

2d•$57,800 - $69,400

About The Position

The Retail Execution Specialist (RES) is an ambassador for the company’s Advanced Hydration brands, responsible for improving their in-store presence and driving sales growth in an assigned territory. The role focuses on sales execution, merchandising, upselling, display management, and customer service. The specialist works independently across a large number of stores and collaborates with Coca-Cola Merchandisers and the Advanced Hydration Field team to carry out sales and merchandising plans, maintain inventory, reduce out-of-stocks, and uphold merchandising standards. The position also gathers customer and competitive insights, completes account-maintenance tasks, and uses company technology for daily reporting and analysis. The role requires extensive territory travel, occasional off-hours or weekend work, and physical activity including lifting and building displays.

Requirements

A bachelor's degree or relevant experience is preferred; entry-level applicants willing to learn are considered.
Candidates with 0–2 years of experience in sales, merchandising, marketing, or customer service are encouraged to apply.
Must be located in Grand Rapids, Michigan, or be willing to relocate at personal expense.
Strong selling skills and the ability to influence store or ownership personnel through fact-based data selling, problem-solving, and creative thinking.
Self-motivated and able to work independently across a large territory while managing multiple tasks across many stores.
Strong interpersonal and time-management skills, with the ability to communicate successes, challenges, and opportunities verbally and in writing across functions and management levels.
Entrepreneurial spirit and enthusiasm for the brands and their purpose.
Ability to lift 25–50 pounds and frequently bend, reach, and kneel to build product displays and support events.
Availability for occasional off-hours or weekend work as needed.
Must have a personal vehicle, a valid driver's license, and an excellent driving record; must be willing and able to drive throughout the territory, including long distances.
Motor Vehicle Records must meet company standards under its Driving Policy.
Must be authorized to work in the United States on a full-time basis without requiring company sponsorship.

Nice To Haves

Bachelor's degree or relevant experience.
0–2 years of experience in sales, merchandising, marketing, or customer service.

Responsibilities

Identify opportunities to grow the base business, increase sales, optimize display space, and improve productivity while providing excellent customer service.
Assist with installing and maintaining creative displays aligned with branding initiatives to attract consumer attention in stores.
Interact with store personnel and consumers, sharing product knowledge and insights to create a positive brand experience.
Execute sales programs and initiatives, including selling in promotional programs, ensuring customer compliance, and maximizing brand potential.
Collaborate with Coca-Cola Merchandisers and the Advanced Hydration Field team to execute sales and merchandising plans, maintain product inventory, reduce out-of-stocks, and uphold company merchandising standards.
Gather and report customer needs, problems, interests, and competitive activities to inform internal teams and support continuous improvement.
Maintain territory accounts by checking date codes, monitoring planogram adherence, replacing decals or tags, and transporting, building, and maintaining point-of-sale advertising and coupons as needed.
Use company-provided technology for daily reporting, analyze reports, and apply insights to improve in-store results.