Retail Execution Specialist - Grand Rapids, MI

Coca-Cola•Grand Rapids, MI

About The Position

Join Coca-Cola’s Advanced Hydration Team as a Retail Execution Specialist (RES), an ambassador for its Advanced Hydration brands. The role focuses on executing in-store sales and merchandising plans, expanding brand presence on shelves and displays, and driving sales growth within an assigned territory. The RES works with store personnel, consumers, Coca-Cola Merchandisers, and the Advanced Hydration Field team to deliver a positive brand experience and achieve strong retail execution.

Requirements

  • Bachelor’s degree or relevant experience preferred.
  • Entry-level applicants willing to learn will be considered; candidates with 0–2 years of experience in sales, merchandising, marketing, or customer service are encouraged to apply.
  • Must be located in Grand Rapids, Michigan, or willing to relocate at personal expense.
  • Strong selling skills and ability to influence store or ownership personnel through data-based selling, problem solving, and creative thinking.
  • Self-motivated and able to work independently across a large territory and multitask across many stores.
  • Strong interpersonal and time-management skills, with the ability to communicate successes, challenges, and opportunities verbally and in writing across functions and management levels.
  • Entrepreneurial spirit and enthusiasm for the brands and their purpose.
  • Able to lift 25–50 pounds and frequently bend, reach, and kneel to build product displays and support events.
  • Must have a personal vehicle, an excellent driving record, and a valid driver’s license for use during work hours; must be willing and able to drive throughout the territory, including long distances.
  • Motor vehicle records must meet company standards under its Driving Policy.
  • Must already be authorized to work in the United States on a full-time basis and must not require Coca-Cola sponsorship to continue working legally in the United States.

Nice To Haves

  • Bachelor’s degree or relevant experience.
  • Experience in sales, merchandising, marketing, or customer service; 0–2 years’ experience is encouraged, but entry-level applicants willing to learn will also be considered.

Responsibilities

  • Identify opportunities to grow the base business, increase sales, optimize display space, and improve productivity while providing excellent customer service.
  • Assist with installing and maintaining creative displays aligned with branding initiatives to engage consumers in stores.
  • Interact with store personnel and consumers, providing product knowledge and insights as a brand ambassador.
  • Execute sales programs and initiatives, including selling promotional programs, supporting customer compliance, and maximizing brand potential.
  • Collaborate with Coca-Cola Merchandisers and the Advanced Hydration Field team to carry out sales and merchandising plans, maintain inventory, minimize out-of-stocks, and uphold merchandising standards.
  • Gather and report customer needs, problems, interests, and competitive activities to inform internal teams.
  • Maintain territory accounts by checking date codes, supporting plan-o-gram adherence, replacing decals or tags, and transporting, building, and maintaining point-of-sale advertising and coupons as needed.
  • Use company-provided technology for daily reporting, analyze reports, and apply insights to improve in-store results.

Benefits

  • A full range of medical, financial, and/or other benefits, dependent on the position.
  • Annual incentive reference value of 7.5% at target.
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