Resort Sales Manager (Group Sales & Hospitality) - Full-Time

Lake Lawn Resort•Delavan, WI

13d

About The Position

Lake Lawn Resort is seeking a driven, relationship-focused Resort Sales Manager to generate and manage group business, build strong client relationships, and drive revenue through meetings, events, and group lodging opportunities. The role is part of the Sales & Marketing / Group Sales department and involves prospecting, developing client opportunities, managing group accounts, negotiating contracts, and coordinating with resort teams to deliver group business. The position is full-time, with flexible hours as needed, including days, evenings, weekends, and holidays.

Requirements

Previous hotel sales, resort sales, hospitality sales, group sales, or catering sales experience is preferred.
Strong negotiation, communication, and relationship-building skills.
Proficiency in Microsoft Word and Excel is required.
Experience with Versa and Amadeus.
Ability to work independently and meet sales goals.
High school diploma required.
Valid driver’s license required.
Ability to work flexible hours, including evenings, weekends, and holidays as needed.

Nice To Haves

Experience working with corporate clients, group bookings, or event planning is preferred.
A college degree or equivalent experience is preferred.
Previous hotel, resort, hospitality, group, or catering sales experience is preferred.

Responsibilities

Prospect, network, and develop new group business opportunities for the resort.
Analyze existing group business and create strategies to expand assigned markets.
Qualify leads, prepare proposals, and present competitive group sales solutions.
Negotiate contracts and close group business in alignment with revenue goals.
Maintain accurate and up-to-date client records in the sales database or CRM system.
Build and maintain client relationships to encourage repeat business and referrals.
Collaborate with the Director of Sales and Senior Sales Manager on marketing strategies for group accounts.
Prepare and manage group contracts, room blocks, and event documentation.
Coordinate the handoff of group details to conference services and operations teams.
Support billing and credit application processes for group accounts.
Optimize room blocks, function space, and rate strategies to maximize group revenue.
Maintain knowledge of the competitive set, market trends, and resort offerings.
Represent Lake Lawn Resort through property tours, client meetings, and sales presentations.
Perform additional duties as assigned by Sales Leadership.