Rental Counter/ISR

Butler Machinery Company•Fargo, ND

6d•Onsite

About The Position

Butler Machinery is seeking a Rental Counter / Inside Sales Representative to provide service to rental customers, support inside sales, and contribute to growth across rental operations. The role handles the customer rental process from initial inquiry through equipment return, works with customers and internal teams to coordinate rental transactions and equipment logistics, and supports a customer-focused experience in a fast-paced, team-oriented environment. The position is onsite, as indicated by the job posting’s #LI-Onsite tag.

Requirements

High school diploma or an equivalent combination of experience, training, and/or education.
Professional verbal and written communication skills.
Strong customer service, organization, and attention to detail.
Decision-making ability and adaptability.
Good time management and ability to multitask.
Self-starter who can work with minimal direct supervision.
Proficiency navigating computer and business applications, including sales quoting applications, Outlook, Excel, and Microsoft Office products.
Supportive approach and strategic mindset.
Advanced analytical and problem-solving skills.
Understanding of Butler’s mission to build long-term relationships founded on trust and create mutual growth and success.
Commitment to Butler’s core values: Our Team, Customer Driven, Integrity, Accountability, Excellence, and Safety.
Valid driver’s license and ability to meet company insurability guidelines.

Nice To Haves

Knowledge of equipment applications.
Previous rental equipment experience.

Responsibilities

Serve as the primary contact for new and walk-in customers and manage the rental process from inquiry through return.
Assist outside sales representatives and customers with new account setup, quotations, reservations, equipment and attachment selection, contract creation, invoicing, and insurance verification.
Determine customer equipment and resource needs, recommend suitable solutions, and sell or upsell products and services.
Establish new accounts, generate and qualify leads, and contact dormant accounts.
Negotiate pricing within the rate strategy, record lost sales, and coordinate hand-offs to outside sales.
Coordinate equipment delivery, pickup, check-out, and check-in with rental technicians and other departments.
Handle inbound calls and walk-in traffic.
Complete call-offs and contract returns, and verify machine hours.
Perform quick damage inspections and initiate service tickets as needed.
Coordinate with rental maintenance to keep repair statuses current and prioritize equipment for rental readiness based on reservation timelines.
Coordinate delivery timing and customer expectations with transportation.
Maintain a clean, organized, presentable showroom and a professional, welcoming, customer-driven demeanor.
Ensure safety procedures are followed inside and outside the rental store.
Follow Butler Machinery’s mission and core values in all work.

Benefits

10% annual retirement employer contribution, with an additional 5% discretionary employer contribution.
Health insurance with three plan options.
Health Savings Account with employer contributions up to $1,300 per year.
Dependent Care Flexible Spending Account.
Dental insurance with two plan options.
Vision insurance.
Basic Life/AD&D and supplemental life insurance.
Employer-paid short-term disability coverage at 60% of base pay or salary.
Long-term disability coverage.
Maternity and paternity benefits.
Holidays.
Paid time off (PTO).
401(k) plan.
Employee Assistance Program (EAP), including health coaching.
Employer-paid SmartDollar financial planning program.
Legal Shield and ID Shield products.
Voluntary benefit options, including cancer insurance, accident insurance, and hospitalization coverage.
Ongoing professional development and growth opportunities.