Rental Counter/ISR

Butler Machinery Company•Sioux Falls, SD

6d•Onsite

About The Position

The Rental Counter / Inside Sales Representative provides service to rental customers, supports inside sales activity, and helps grow rental operations. The role works directly with new and walk-in customers through the rental cycle, from initial inquiry to equipment return, while coordinating with outside sales, rental technicians, maintenance, transportation, and other departments. The position emphasizes a customer-focused approach, teamwork, safety, and building long-term relationships.

Requirements

High school diploma or equivalent combination of experience, training, and/or education.
Professional verbal and written communication skills.
Strong customer service, organization, and attention to detail.
Strong decision-making and adaptability.
Good time management and ability to multitask.
Self-starter capable of working with minimal direct supervision.
Proficiency navigating computer and business applications, including a sales quoting application, Outlook, Excel, and Microsoft Office products.
Supportive and strategic mindset.
Advanced analytical and problem-solving skills.
Clear understanding of Butler’s mission: building long-term relationships founded on trust and creating mutual growth and success.
Commitment to Butler’s core values: Our Team, Customer Driven, Integrity, Accountability, Excellence, and Safety.
Valid driver’s license and ability to meet company insurability guidelines.

Nice To Haves

Knowledge of equipment applications.
Previous rental equipment experience.

Responsibilities

Serve as the primary contact for new and walk-in customers and handle the full rental cycle from inquiry through return.
Assist outside sales and customers with new account setup, quotations, reservations, equipment and attachment selections, contract creation, invoicing, and insurance verification.
Identify customer equipment and resource needs, recommend solutions, and sell or upsell products and services.
Establish new accounts, generate and qualify leads, and contact dormant accounts.
Negotiate pricing within the rate strategy, record lost sales, and coordinate handoffs to outside sales.
Coordinate equipment delivery, pickup, checkout, and check-in with rental technicians and other departments.
Handle inbound calls and walk-in traffic.
Complete call-offs and contract returns, and verify machine hours.
Perform quick damage inspections and initiate service tickets as needed.
Coordinate with rental maintenance to keep repair status current and prioritize machines for rent-readiness based on reservation timelines.
Coordinate delivery timing and customer expectations with transportation.
Maintain a clean, organized, and presentable showroom.
Maintain a professional appearance and welcoming, customer-driven demeanor.
Ensure safety procedures are enforced inside and outside the rental store.
Follow Butler’s mission and core values in all work.

Benefits

10% annual retirement employer contribution, with an additional 5% discretionary employer contribution.
Health insurance with three plan options.
Health Savings Account with employer contributions up to $1,300 per year.
Dependent Care Flexible Spending Account.
Dental insurance with two plan options.
Vision insurance.
Basic Life/AD&D and supplemental life insurance.
Employer-paid short-term disability coverage at 60% of base pay or salary.
Long-term disability coverage.
Maternity and paternity benefits.
Holidays.
Paid Time Off (PTO).
401(k) plan.
Employee Assistance Program (EAP), including health coaching.
Employer-paid SmartDollar financial planning program.
Legal Shield/ID Shield products.
Voluntary benefit options, including cancer insurance, accident coverage, and hospitalization coverage.
Ongoing professional development and growth opportunities.