Rental Counter/ISR

Butler Machinery Company•Fargo, ND

5d•Onsite

About The Position

The Rental Counter / Inside Sales Representative provides customer service to rental customers, supports inside sales activity, and contributes to growth across rental operations. The role serves as the primary contact for new and walk-in customers and manages the rental cycle from inquiry through return. It works with customers, outside sales, rental technicians, maintenance, transportation, and other departments to coordinate rental transactions and equipment readiness. The position is onsite and emphasizes customer relationships, teamwork, safety, and a strong customer experience.

Requirements

High school diploma or equivalent combination of experience, training, and/or education.
Professional verbal and written communication skills.
Strong customer service, organization, and attention to detail.
Strong decision-making and adaptability.
Good time management and ability to multitask.
Self-starter capable of working with minimal direct supervision.
Strong proficiency navigating computer and business applications, including sales quoting applications, Outlook, Excel, and Microsoft Office products.
Supportive and strategic mindset.
Advanced analytical and problem-solving skills.
Clear understanding of Butler’s mission to build long-term relationships founded on trust, creating mutual growth and success.
Commitment to Butler’s core values: Our Team, Customer Driven, Integrity, Accountability, Excellence, and Safety.
Valid driver’s license and ability to meet company insurability guidelines.

Nice To Haves

Knowledge of equipment applications.
Previous rental equipment experience.

Responsibilities

Act as the primary contact for new and walk-in customers and handle the full rental cycle from inquiry to return.
Assist outside sales and customers with new account setup, quotations, reservations, attachment and machine selections, contract creation, invoicing, and insurance verification.
Identify customer equipment and resource needs, recommend appropriate solutions, and sell or upsell products and services.
Establish new accounts, generate and qualify leads, and warm-call dormant accounts.
Negotiate pricing within the rate strategy, log lost sales, and coordinate hand-offs to outside sales.
Coordinate equipment delivery, pickup, check-out, and check-in schedules with rental technicians and other departments.
Handle inbound calls and walk-in traffic.
Complete call-offs, contract returns, and machine-hour verification.
Perform quick damage inspections and initiate service tickets as required.
Coordinate with rental maintenance to keep repair statuses current and prioritize machines for rent-ready status based on reservation timelines.
Coordinate delivery timing and customer expectations with transportation.
Maintain a clean, organized, and presentable showroom.
Maintain a professional appearance and welcoming, customer-driven demeanor.
Ensure safety procedures are enforced inside and outside the rental store.
Follow Butler’s mission statement and core values in all work.
Provide excellent customer service while working in a fast-paced, team-oriented environment.

Benefits

10% annual retirement employer contribution, with an additional 5% discretionary employer contribution.
Health insurance with three plan options.
Health Savings Account with employer contribution up to $1,300 per year.
Dependent Care Flexible Spending Account.
Dental insurance with two plan options.
Vision insurance.
Basic Life/AD&D and supplemental life insurance.
Employer-paid short-term disability coverage at 60% of base pay or salary.
Long-term disability coverage.
Maternity and paternity benefits.
Paid holidays.
Paid time off (PTO).
401(k) plan.
Employee Assistance Program (EAP), including health coaching.
SmartDollar employer-paid financial planning program.
Legal Shield/ID Shield products.
Voluntary benefit options, including cancer insurance, accident insurance, and hospitalization coverage.
Ongoing professional development and growth opportunities.