Rental Counter/ISR

Butler Machinery Company•Sioux Falls, SD

5d•Onsite

About The Position

The Rental Counter / Inside Sales Representative provides service to rental customers, supports inside sales activity, and helps grow rental operations. The role handles the rental cycle from customer inquiry through equipment return, coordinates with sales, rental technicians, maintenance, transportation, and other departments, and helps deliver an industry-leading customer experience. The position is onsite and supports rental operations in a fast-paced, team-oriented environment.

Requirements

High school diploma or an equivalent combination of experience, training, and/or education.
Professional verbal and written communication skills.
Strong customer service, organization, and attention to detail.
Decision-making and adaptability skills.
Good time management and ability to multitask.
Self-starter capable of working with minimal direct supervision.
Proficiency navigating computer and business applications, including sales quoting applications, Outlook, Excel, and Microsoft Office products.
Supportive and strategic mindset.
Advanced analytical and problem-solving skills.
Clear understanding of Butler’s mission to build long-term relationships founded on trust, creating mutual growth and success.
Commitment to the company’s core values: Our Team, Customer Driven, Integrity, Accountability, Excellence, and Safety.
Valid driver’s license and ability to meet company insurability guidelines.

Nice To Haves

Knowledge of equipment applications.
Previous rental equipment experience.

Responsibilities

Serve as the primary contact for new and walk-in rental customers, managing the rental cycle from inquiry to return.
Assist outside sales representatives and customers with account setup, quotations, reservations, equipment and attachment selection, contract creation, invoicing, and insurance verification.
Assess customer equipment and resource needs, recommend solutions, and sell or upsell products and services.
Establish new accounts, generate and qualify leads, and warm-call dormant accounts.
Negotiate pricing within the rate strategy, log lost sales, and coordinate hand-offs to outside sales.
Coordinate equipment delivery, pickup, checkout, and check-in schedules with rental technicians and other departments.
Handle inbound calls and walk-in traffic.
Complete call-offs and contract returns, and verify machine hours.
Perform quick damage inspections and initiate service tickets as needed.
Coordinate with rental maintenance to keep repair statuses current and prioritize machines as rent-ready based on reservation timelines.
Coordinate delivery timing and customer expectations with transportation.
Maintain a clean, organized, and presentable showroom.
Maintain a professional appearance and welcoming, customer-driven demeanor.
Ensure safety procedures are enforced inside and outside the rental store.
Follow Butler’s mission statement and core values in all work.

Benefits

Ongoing professional development and growth opportunities.
10% annual employer retirement contribution, with an additional 5% discretionary employer contribution.
Health insurance with three plan options.
Health Savings Account with employer contributions up to $1,300 per year.
Dependent Care Flexible Spending Account.
Dental insurance with two plan options.
Vision insurance.
Basic life/AD&D and supplemental life insurance.
Employer-paid short-term disability coverage at 60% of base pay or salary.
Long-term disability coverage.
Maternity and paternity benefits.
Paid holidays.
Paid time off (PTO).
401(k) plan.
Employee Assistance Program, including health coaching.
Employer-paid SmartDollar financial planning program.
Legal Shield/ID Shield products.
Voluntary benefit options, including cancer, accident, and hospitalization insurance.