Regional Vice President of Operations

Crunch Fitness - CR Holdings•Atlanta, GA

2d•Hybrid

About The Position

The Regional Vice President (RVP) of Operations oversees operational performance across an assigned region of clubs (GA, NC, TN markets), ensuring consistent execution of company standards, policies, and member experience expectations. This role partners with club leadership to drive operational excellence, monitor key performance metrics, and develop strong leadership teams while supporting the company’s continued growth and success.

Requirements

5+ years of experience in multi-unit operations leadership, preferably within the fitness, hospitality, or service industry
Proven ability to lead, develop, and hold leadership teams accountable across multiple locations
Strong understanding of club operations, member services, billing processes, and operational compliance
Experience working with KPIs, operational audits, and performance metrics to drive results
Excellent leadership, communication, and organizational skills
Ability to analyze operational trends and implement process improvements
Comfortable working in a fast-paced, high-growth environment
Ability to travel regularly across all assigned clubs and markets, including Tennessee, North Carolina, and Georgia (must be located within one of the assigned markets)
Passion for fitness and delivering exceptional member experience

Responsibilities

Conduct regular club audits including Operations, Cleaning and Staff Test Outs, providing feedback and coaching to club leadership
Ensure consistent execution of company SOPs, operational standards, and membership policies across all assigned clubs.
Partner with Maintenance and club leadership to track service tickets and ensure timely facility issue resolution.
Monitor and improve ACH/EFT performance, billing accuracy, and collections efforts, including oversight of ACH rejects, RFC disputes, and chargebacks.
Train, mentor, and support Operations Managers and club leadership teams, providing in-club coaching and leading regional training sessions focused on KPIs and operational best practices.
Review member feedback, SMG responses, and cancellation trends to identify opportunities to improve member satisfaction and retention.
Support Brand Excellence audits, mystery shop reviews, and corporate initiatives to maintain company standards and operational consistency.
Oversee operational ordering processes including cleaning supplies, beverages, and apparel inventory to ensure compliance with company protocols.
Monitor online reputation and social media engagement, ensuring timely responses to member feedback and maintaining brand standards.