Regional Sales Manager-Heavy Equipment
About The Position
The company is a recognized leader in heavy equipment rental across California, with strong and sustained growth, a forward-thinking culture, a customer-first approach, and a commitment to developing talent. The Regional Sales Manager will lead and grow a high-performing sales organization across Southern and Central California, overseeing more than 20 Rental Sales Representatives across 9 locations, from Fresno to Indio. The role sets the territory’s strategic direction, elevates sales performance, drives profitability, and delivers an unmatched customer experience. It is a leadership opportunity for an experienced rental industry professional to shape the region, inspire the team, and build on the company’s growth.
Requirements
- Bachelor’s degree.
- 10+ years of experience in the heavy equipment rental industry.
- Demonstrated success leading high-performing sales teams.
- Strong knowledge of construction equipment and rental market dynamics.
- Must reside within commuting distance of the Los Angeles/Inland Empire region.
- Willingness to travel throughout the territory, including occasional overnight travel (up to 25%).
Responsibilities
- Develop and implement sales strategies to expand market share, accelerate growth, and enhance customer satisfaction.
- Coach, mentor, and motivate more than 20 rental sales representatives through performance management, ride-alongs, and structured development programs.
- Monitor key sales metrics, champion CRM adoption, enforce accountability, and cultivate a results-driven culture.
- Collaborate with marketing, operations, and other divisions to maximize opportunities and deliver cohesive customer value.
- Use industry data and analytics to identify trends, guide rental fleet planning, and ensure competitive positioning.
Benefits
- Competitive base salary starting at $150,000, plus a quality commission program and corporate bonus potential.
- Profit Sharing Program.
- 401(k) plan.
- Medical, dental, and vision plans.
- Health and dependent care FSA options.
- Employee Assistance Programs and wellness initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
