Regional Sales Manager-Heavy Equipment
About The Position
The company is a recognized leader in heavy equipment rental across California, experiencing strong and sustained growth and known for a forward-thinking culture, a customer-first approach, and a commitment to developing talent. The company is seeking a Regional Sales Manager to lead and grow its sales organization across Southern and Central California. The role oversees more than 20 Rental Sales Representatives across nine locations, from Fresno to Indio. The Regional Sales Manager sets the strategic direction for the territory, elevates sales performance, and drives profitability while delivering an unmatched customer experience. This is a leadership opportunity for an experienced rental industry professional to shape the region, inspire the sales team, and build on the company’s growth.
Requirements
- Bachelor’s degree required.
- 10+ years of experience in the heavy equipment rental industry.
- Demonstrated success leading high-performing sales teams.
- Strong knowledge of construction equipment and rental market dynamics.
- Must reside within commuting distance of the Los Angeles/Inland Empire region.
- Willingness to travel throughout the territory, including occasional overnight travel (up to 25%).
Responsibilities
- Build and implement sales strategies to expand market share, accelerate growth, and enhance customer satisfaction.
- Coach, mentor, and motivate a team of more than 20 rental sales representatives through performance management, ride-alongs, and structured development programs.
- Monitor key sales metrics, champion CRM adoption, enforce accountability, and cultivate a results-driven culture.
- Partner with marketing, operations, and other divisions to maximize opportunities and deliver cohesive customer value.
- Use industry data and analytics to identify trends, guide rental fleet planning, and ensure competitive positioning.
Benefits
- Competitive base salary starting at $150,000, plus a quality commission program and corporate bonus potential
- Profit Sharing Program
- 401(k) plan
- Medical, dental, and vision plans
- Health and dependent care FSA options
- Employee Assistance Programs and wellness initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Manager
